Google SERPs have greatly evolved over the last decade and, as a result, so have the ways in which searchers have been conditioned to behave.
User intent, relevant content, brand power, paid vs. organic results, an ever-changing algorithm… all are pieces of an increasingly complex puzzle. The goal of this research? To help you improve your odds of being seen – and clicked on – by the right audience.
We wanted to find out:
- Where on the SERP do searchers look and click the most?
- How important is the location of a listing to win views and clicks from searchers?
- How does the complex SERP affect a strategy to be found and seen by potential customers?
- How has click activity per listing position changed with the introduction of Google’s new SERP elements?
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