Latest insights into social user behaviour and the implications for local marketing strategy.
Did you know people spend 138% more time looking at the text listing on the Facebook Graph Search results page than the image?
This eye-tracking study will help local advertisers understand:
- Which elements of the search results page hold the most interest
- How to maximize the chances of appearing in the results page
- What to do to ensure your listing is viewed by as many people as possible
The introduction of Facebook Graph Search clearly has implications for businesses, particularly those with a local presence, or that are driven by recommendations.
Make sure your business or brand is not left behind, and get started optimizing your local Facebook pages for Graph Search.
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