How is Customer Behaviour Influenced by Digital Advertising?
In these webinar slides, Mediative’s Director of Digital Strategy and Retail Media, Ben Rodier, and Usability Manager, Ian Everdell, will show how the results of our recent research on customer behaviour featuring Walmart, can be translated into actionable tips to improve your online advertising approach.
Areas that can impact your strategy include:
- Influencing customer engagement with display and pay per click advertising.
- IDriving positive brand association with repetitive ad exposures.
- IThe difference in approach for a low risk vs. high risk purchase.
- IHow to effectively use display ads that are unrelated to visitor intent.
- IDetermining the best approach for ad placement and messaging.
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