Search Marketing Expo – SMX West
SMX West, taking place March 8-10 in San Jose, CA, features more than 100 of the world’s leading authorities on search engine optimization (SEO), paid search advertising (PPC), social media marketing and other internet marketing topics. The roster of speakers includes representatives from search engines, brand marketers, internet marketing agencies and leading solutions providers to internet marketers. Mediative will be among these speakers, with Gord Hotchkiss, SVP at Mediative and author of The BuyerSphere Project, moderating a discussion on “Search Behaviour in a Multiplatform World”. Charlotte Bourne, Search Marketing Strategist at Mediative, will be speaking on “Visual Analytics: Conversion Juice for the whole brain.”
Here is are the descriptions on both Gord and Charlotte’s presentations:
The Big Picture – Searcher Behavior In A Multiplatform World
Understanding searcher behavior is one of the central pillars of effective search marketing. And more than ever, it’s important to not just understand what people are searching for, but how they are searching — using a computer, television, mobile device — because this provides important clues as to why they are searching and may change the experience you offer to them. Recent results-enhancing searcher behavior research methods and their uses will be discussed in this session.
Gord Hotchkiss, SVP, Mediative
Jacquelyn Krones, Senior Product Manager, Bing, Microsoft
Bryson Meunier, Associate Director, Content Solutions, Resolution Media
Taylor Schreiner, Senior Director, Strategic Research & Insights, Yahoo Search
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Analytics & Conversion – Visual Analytics: Conversion Juice For The Whole Brain
SEOs are constantly pulling data from analytics programs, keyword research and ranking tools and other tools, but the sheer quantity of numbers can be a challenge to master. A new generation of data visualization tools distill data into images that reveal patterns, trends and other useful information at a glance, sometimes even providing an up-to-the-minute snapshot of website activity by updating in real time. This session looks at a range of visualization tools and how they can aid your search marketing efforts.
Chris Sherman, Executive Editor, Search Engine Land
Charlotte Bourne, Search Marketing Strategist, Mediative