The state and future of shopper marketing
“Shopper marketing is understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers.”(Shopper Marketing book, 2009)
In the complex and changing digital marketing world, Mediative has helped shape the shopper marketing industry in Canada by developing media opportunities on major retail websites. Our Retail and Shopper Marketing network allows advertisers to reach consumers who have been pre-screened with the intent to buy from leading national and regional retail sites. We match advertisers with the websites of premium online brands, including publishers like Future Shop, Best Buy, Walmart, and ToysRUs. Visitors to these sites cover a huge range of demographics and are often already engaged in the buying cycle.
In our most recent video, Mediative defines the state and the future of the Shopper Marketing industry. Ben Rodier, Shopper Marketing expert at Mediative notably explains that “At Mediative, we work with all of North America’s largest retailers, and what we’re hearing is that retail is going to change over the next three years in three key ways. First, consumers are going to be smarter and smarter, and always on. Second, the technology that we have access to has grown like never before. And third and finally, the purchase pathway has changed forever.”
To learn more about Shopper Marketing, watch the video.