Part two of a study of on the go customers and how they search for local businesses.
Part One of this research set out to discover how people interact with a mobile device to conduct a local search, and the role social media makes in aiding their decision.
In this part two of the research, we surveyed real smartphones owners in Downtown Toronto to find out exactly How they use their smartphones to search for local businesses.
The over-riding theme is that in order to really succeed, companies need to think like their customers and discover what information people are looking for when making a search for a specific business or business category. There are key tactics that all businesses must implement if they wish to have online visibility at the local level.
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