Social Media Marketing

As social media experiences explosive consumer growth and increased marketing spend year over year, it is evident that organizations across all sectors are becoming more focused on being present. Canadians are among the world’s most devout Facebook users, with 15 million users spending an average of 400 minutes each month on the social networking site. Technology combined with social networks has changed the way people behave – participants aka consumers are actively dictating what, where and how they interact with any company or product. Social media is one of the most complex marketing channels and marketers are challenged to benchmark how people use them, understand social media impressions, quantify the impact of their efforts and ultimately determine their return on investment. Attend this conference to find out how to implement a social media strategy, integrate online and offline actions, develop engaging content, and how to monitor, track and measure campaigns.