Social, local and mobile marketing resources

2012: The year of SoLoMo

This year has truly been the year of Social, Local and Mobile. This was as we predicated back in January (although it wasn’t like we needed a crystal ball to make that prediction!). Location based marketing, made possible by the explosion in the use of mobile technology has been the focus for many marketers this year – maybe not as part of their digital strategy itself for 2012 but it’s on their radar more than ever before. Heading into 2013, we will see mobile and local marketing strategies becoming more and more widespread as marketers realize the huge opportunity that is being missed if mobile and local marketing are not an integral part of digital strategy.

Over the past 12 months at Mediative we have released many blog posts, cheat sheets, case studies, whitepapers and eBook to support the SoLoMo marketing evolution. Below are our top picks of 2012 with links to free download:

Cheat sheets

Social

Local

Mobile

Whitepapers

eBooks/How to guides

Case studies

Retailer Boosts Click Through Rate with Mobile Campaign

Local marketing is only set to get bigger is 2013 and we look forward to sharing more helpful tips and insights. Stay tuned – 2013 will be an exciting year!