Research Whitepapers

The Evolution of Google's Search Results Pages & Effects on User Behaviour Sep 2nd 2014

Eye-tracking research studying where searchers look and click the most on Google's results pages. 

Spotlight on Local Mobile Consumer Search Behaviour: Part Two Aug 13th 2013

The second part in Mediative’s research showcasing how people perform local searches on mobile devices. These are the results from street level intercepts.

Yellow Pages group Annual Report: Local Consumer Search Insights 2013 Jun 13th 2013

Reporting on desktop and mobile search trends across Canada from Yellow Pages Group - including data on popular search categories across provinces.

Spotlight on Local Mobile Consumer Search Behaviour Apr 29th 2013

Research showcasing how people perform local searches on mobile devices, what they search for, and how influential social media is in their decisions.

Facebook Graph Search Eye Tracking Study Mar 15th 2013

Examining how businesses can increase their presence on Facebook Graph Search by boosting their Likes, Check-ins, and Recommendations.

The Online Display Advertising Ecosystem Feb 3rd 2013

Reporting on best practices of online display advertising to better understand its value and to optimize its performance.

In a Customer State of Mind: Hyper Situational Mobile Targeting Oct 3rd 2012

The importance of relevancy and solving the consumers' problems when they are in different environments. Plus best practices on developing mobile display ads.

From The Creation To The Evolution Of Location Based Marketing May 25th 2012

In this eBook we will describe the local marketing landscape in Canada and the potential opportunity for consumer marketers to enhance their digital strategy.

Tobii Eye Tracking Research on Display Ads Sep 29th 2012

Using Tobii eye tracking technology we gained insight into display ad effectiveness on a PC vs. an iPad to help marketers get the most from their digital media strategy.

Display Advertising Research featuring Walmart Jun 1st 2012

Using Walmart.ca as a test environment, we wanted to measure how display advertising influences buying and brand decisions made by shoppers at point of purchase. 

Brand Lift of PPC Apr 18th 2012

This study determines the effectiveness of PPC advertising in driving brand awareness and the value to manufacturers who advertise with big brand distributors.

Simplifying the Path to Purchase in a Complex Sale Mar 23rd 2012

This whitepaper attempts to demystify the process that businesses and individuals go through when deciding to make a complex purchase.

Shopper Marketing: Online Behaviour of Women Feb 8th 2012

This study shows that factors such as culture, age and particularly gender affect online purchasing behaviour: what was once assumed about women is rapidly shifting. 

Eye Tracking Google Places on the iPhone: How to Win More Mobile Clicks Dec 28th 2012

Part 2 of our Google Places research focuses on the iPhone mobile app; we identify how users interact and what it means for businesses and local search.

Mobile Advertising in Canada Dec 5th 2011

This study provides marketer's with intelligence on mobile as an advertising medium in Canada, it's strengths and weaknesses, opportunities and obstacles.

Online User Behaviour: The Rise of the Digital Native Aug 17th 2010

We introduce research that suggests very interesting differences in behaviour between digital users under the age of 30 and those over the age of 30.

B2B Marketing Strategy: Mapping the BuyerSphere Jun 24th 2010

This paper presents a mapping process for B2B marketers to gain the necessary external perspective on their products.

B2B Marketing: Leveraging Your Online Touch Points Jun 17th 2010

The third paper of the BuyerSphere series explores how companies can support the process of persuasion, building trust and eliminating risk online. 

Integrated Persuasion Online and Offline Jul 3rd 2010

This paper covers best practices for online and offline integration. We show how marketing and sales can use the right assets at the right time for effective persuasion.

Online User Behaviour: Digital Natives and Digital Immigrants May 22nd 2010

A review of current research on digital native and digital immigrant online behaviour. Published  with the help of Google, Business.com, Marketo, Demandbase & Covario.

B2B Marketing Research - Building Business Online Aug 18th 2010

We explore how to build a portfolio of web assets that persuade both buyers and doers, easing the information transition between them.

Eye Tracking and Click Mapping Google Places Oct 10th 2011

We looked at the importance of social signals, thumbnail images, and what happens when a listing offers more clickable assets. Make the most out of Google Places.

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Mediative's expertise is rooted in the knowledge we acquire from conducting research projects related to online behaviour. Some of our research projects you might be interested in:

 

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