Research Whitepapers

The purpose of this research was to discover how people interact with a mobile device to conduct a local search for a product or service, and how influential social media is in their decisions.

Businesses looking to top the results in Facebook Graph Search need to focus on upping their “Likes”, “Check-ins” and exert a greater control over their business information in Facebook.

This paper aims to describe the various aspects and best practices of online display advertising to better understand the real value of this type of promotion, and to improve its performance, both in terms of branding and response rates.

The importance of relevancy and solving the consumers' problems when they are in different environments. Plus best practices on developing mobile display ads.

In this eBook we will describe the local marketing landscape in Canada and the potential opportunity for consumer marketers to enhance their digital strategy.

Using Tobii eye tracking technology we gained insight into display ad effectiveness on a PC vs. an iPad to help marketers get the most from their digital media strategy.

Using Walmart.ca as a test environment, we wanted to measure how display advertising influences buying and brand decisions made by shoppers at point of purchase. 

This study determines the effectiveness of PPC advertising in driving brand awareness and the value to manufacturers who advertise with big brand distributors.

This whitepaper attempts to demystify the process that businesses and individuals go through when deciding to make a complex purchase.

This study shows that factors such as culture, age and particularly gender affect online purchasing behaviour: what was once assumed about women is rapidly shifting. 

Part 2 of our Google Places research focuses on the iPhone mobile app; we identify how users interact and what it means for businesses and local search.

This study provides marketer's with intelligence on mobile as an advertising medium in Canada, it's strengths and weaknesses, opportunities and obstacles.

We introduce research that suggests very interesting differences in behaviour between digital users under the age of 30 and those over the age of 30.

This paper presents a mapping process for B2B marketers to gain the necessary external perspective on their products.

The third paper of the BuyerSphere series explores how companies can support the process of persuasion, building trust and eliminating risk online. 

This paper covers best practices for online and offline integration. We show how marketing and sales can use the right assets at the right time for effective persuasion.

A review of current research on digital native and digital immigrant online behaviour. Published  with the help of Google, Business.com, Marketo, Demandbase & Covario.

We explore how to build a portfolio of web assets that persuade both buyers and doers, easing the information transition between them.

We looked at the importance of social signals, thumbnail images, and what happens when a listing offers more clickable assets. Make the most out of Google Places.