Webinars

Learn how to develop a mobile e-commerce strategy that will optimize your content for mobile and boost sales. In this 60-minute thought-provoking webinar, we’ll show you how to optimize the mobile shopping experience end to end, and ultimately how to get the sale.

What you will learn:

• Why the majority of visitors don’t buy on mobiles
• How consumers use different devices for different tasks
• How to optimize your mobile content to get the sale
• What you should do about mobile payments
• How mobile remarketing can drive conversions

Join Marketo's Jon Miller, VP of Marketing Content and Strategy, and Mediative's Angie Dzwonkiewicz, Senior Manager of Direct Marketing, in this 40-minute live webinar as they discuss: 

• The different types of channels and strategies that are used to generate leads
• The role of social media in lead generation
• How to implement and get the most out of lead scoring
• How to know which lead management platform is right for you
• How to measure your success

Join industry experts Gord Hotchkiss, CSO at Mediative, and Bill Barnes, VP Business Development at Mediative, as they answer 5 key questions every marketer struggles with when launching effective digital marketing programs. Get answers to:

• How much traffic can I really get from search?
• What is the best return on digital marketing investment I can expect?
• How effective is my digital marketing campaign?
• What areas should I focus on first?
• What will it take to become a 'best in class' digital marketer?

Boost your holiday sales with this comprehensive 4-month digital media campaign plan. Learn how to strategize and structure your display ad channel as well as deliver your campaign at optimized ad spend.

In these webinar slides, Mediative’s Director of Digital Strategy and Retail Media, Ben Rodier, and Usability Manager, Ian Everdell, will show how the results of our recent research on customer behaviour featuring Walmart, can be translated into actionable tips to improve your online advertising approach.

This webinar, featuring Jennifer Dunn, Online and Mobile Branding Lead at Mediative, will explore the positive influence that digital advertising can have on offline consumer behaviour, besides generating "the click".

This 40-minute webinar, with Cyma Saeed, Web Marketing Manager at Allstate and Chris Pinkerton, Senior Account Director at Mediative, will discuss how to drive advanced SEO strategy across an enterprise model.

Join Cyma and Chris as they provide insight into key concepts that organizations should consider when mapping out their SEO approach.

Attendees of this webinar will learn how to:

• Build an effective SEO foundation
• Scale across multiple divisions and web properties
• Evolve your analysis of success to gain the most insight

This webinar, featuring presenter Dina Hilal, VP of Products at Blue Kai, will walk you through the process of getting started with audience targeting and data advertising. Learn how to increase the marketing intelligence gained from audience data in order to achieve your direct response goals. 

This webinar with Ian Everdell, Website Usability and Research Manager at Mediative, will help you to identify which elements of a Google Places listing are most important to searchers.

Some key elements he will cover include:

• What searchers look at and click on when using Google Places
• What features to leverage for more clicks on your listing
• A sneak peek at our eye tracking of Google Places on the iPhone

This webinar will highlight the key findings of our most recent eye tracking research and provide insight on how you should maximize Google Places as part of your local marketing strategy.

There are many ways to leverage Mobile Marketing such as: Location Based Marketing, SMS Marketing or having a Mobile friendly website.

Join us for a 40-minute webinar with Matthieu Houle, Director Mobile & Platforms with Yellow Pages Group, as he shares with you the top 8 ways you can leverage mobile for your business.

Without an understanding of the SEO implications, a website redesign carries a significant level of risk, and you could see a dramatic drop in your existing organic rankings, traffic and revenue.

In this 40-minute webinar Grainger’s SEO Manager, eCommerce Jeff Muendel and Mediative’s Charlotte Bourne will share with you their “Top 4 SEO Redesign Musts”.

You’ve probably heard of Foursquare and Gowalla, but is there more to location-based marketing than just checking in at your favourite coffee shop?

In this 40-minute webinar, Mediative’s Mohamed Kahlain will introduce marketers to location-based marketing, and take a look down the road to see where it is going next.

When traffic hits your website, does it move along a logical route to a mutually beneficial destination? Or, is your website creating road blocks and dead ends, frustrating your customers and costing you lost leads and revenue?

Watch this 40-minute webinar to learn from experts Lance Loveday (CEO of Closed Loop Marketing), Bill Barnes (VP of Mediative) and Ian Everdell (Usability Consultant at Mediative), as they share their insights.

How to define metrics that actually mean something to your bottom line.

Learn from experts Chris Knoch (VP Marketing, Ready Financial Group), Bill Barnes (VP of Mediative) and Kyle Grant (Senior Sponsored Search Marketing Strategist, Mediative), as they share their insights.

Are you struggling with selling Search to the C-Suite in your company? Turn your conversations and presentations into successes! When you focus on the value and metrics that Search provides, senior executives will be sold on Search being an essential part of their overall digital strategy.

Watch this 40-minute webinar to learn from experts Bill Barnes, VP of Mediative, Mike Moran, Chief Strategist of Converseon and Jennifer Lemming, Marketing Director of DS Waters of America, as they share their insights

Are your landing pages the place where good leads go to die? Turn those leads into conversions! When your landing page content matches your customers’ intent, conversions will follow.

Bill Barnes, VP of Mediative, and Usability Consultant Ian Everdell share tactics you can use right away to optimize landing pages and elevate your conversion levels.