Knowledge and Research

[[Knowledge and Research]]

At Mediative, knowledge is at the core of what we do in the digital world. It is fueled by data, research and experience, and shaped by the curiosity of our people - to delve deeper and think ahead. With access to the industry's latest research and technologies, we uncover precise data of how 'shoppers and clients buy.' We make this knowledge available through studies, reports, cheat sheets, webinars and blogs.

37% Higher than Average Video Engagement when Targeting Custom Audience Sep 29th 2014

Generating engagement with video ads by targeting custom audiences using data.

Sep 5th 2014

Increasing display advertising campaign performance and ROI by tracking post-view conversions.

 

The Evolution of Google's Search Results Pages & Effects on User Behaviour Sep 2nd 2014

Eye-tracking research studying where searchers look and click the most on Google's results pages. 

Blog: The Digital Results People

Get the latest insights and opinions from our digital marketing experts.

Deep Dive into the Elements of Google’s SERP: Local Listings

MdvBlog_SEO&PPC

These results are taken from Mediative’s latest research “The Evolution of Google’s Results Pages and Their Effects on User Behaviour”.  For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series. In our 2014 Google SERP research, we did not see as much interaction with the local listings as we would have expected. This could partly be attributed to the fact that these searches were being conducted on a desktop computer. Even though we told participants to “imagine” they needed to find a local home store, the reality is, we cannot replicate the exact behaviour. It is more likely that a local search such as this would be conducted on a mobile device, in which case the mindset and environment of the searcher is very different. Either way, the results are still noteworthy. The ability of the local listings packs to attract and hold attention, and win clicks, is very dependent on: a)      its location on the search results page, and b)      the nature of the [...]

Pubcon 2014: Preview

MdvBlog_SEO&PPC

Having attended Pubcon on previous occasions, I am again grateful for the opportunity to attend the show again this year in Las Vegas for Pubcon Vegas 2014.  Pubcon has been named a Forbes must-attend conference and I have found that Pubcon is always a step above the rest.  The event takes place from October 6-9th, 2014 at the Las Vegas Convention Center.  I’ll be live  blogging various sessions via twitter so be sure to check out my twitter handle at:  @marketing_jive.  Here are some of the items that I’m looking forward to during Pubcon 2014. Great Session Tracks If I had one complaint about Pubcon is that they quite often have such great content that is just too much to cover for one person.  Take, for example this year, where day one of the conference is known as Agency and Enterprise Day and features tracks on organic SEO, mobile, content marketing and search industry business issues.  How’s one person supposed to cover all of these great topics?  In fact this year on day one, Pubcon is presenting no less than [...]

Deep Dive Into the Elements of Google’s SERP: Organic Listings

MdvBlog_SEO&PPC

These results are taken from Mediative’s latest research “The Evolution of Google’s Results Pages and Effects on User Behaviour”.  For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series. When Mediative (formerly Enquiro) released the original Google SERP Eye-Tracking Research in 2005, the ‘Golden Triangle’ area of intense scanning activity was visible on pages on the SERP when only organic listings were present. In our latest research, when only organic listings were present on the SERP, the search pattern is still similar to the traditional Golden Triangle behaviour, however, page scanning is quicker, and less horizontal. Searchers are conditioned by mobile to scan vertically.    However, when new elements are introduced to the SERP, it takes longer for people to see the top organic listing and it is not viewed for as long, or by as many participants. Searchers are still looking for the top organic listing; they are distracted on their path to this listing, but not enough to affect clicks.     So should [...]

Infographic – How Searchers See, and click on, Google’s Search Results Pages

MdvBlog_GeneralDigitalMarketingOpinion

Click on the infographic to enlarge it.

Mediative Research Lab

Mediative's expertise is rooted in the knowledge we acquire from conducting research projects related to online behaviour. Some of our research projects you might be interested in:

 

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Cheat sheets

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Hyper-Local Audience Targeting Using Digital Media

Examining the various factors that can affect a mobile user's behaviour and how relevance affects their intent to purchase.

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