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Increasing display advertising campaign performance and ROI by tracking post-view conversions.
Eye-tracking research studying where searchers look and click the most on Google's results pages.
Increasing conversions from display advertising while reducing the CPA for a unique watch manufacturer and retailer.
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The impact of the Google “Golden Triangle” has been discussed worldwide. Mediative (formerly known as Enquiro), revealed Google’s “Golden Triangle” for the very first time in 2005 as part of a ground-breaking research study, indicating that there exists are area of intense eye scan activity at the top left hand corner of the search results page, shown in the image below. The 2005 study revealed that, generally speaking, if your listing is not in the Golden Triangle, your odds of being seen by a searcher are dramatically reduced. The results page has since changed drastically – it is no longer simply a collection of links. A user is presented with different elements on the search results page almost every time they conduct a search. The objective of this research was to discover: Where on the SERP do searchers look and click the most? How important is the location of a listing to win views and clicks from searchers? How does the complex SERP affect your strategy to be found and seen by your potential customers? How has click activity [...]
To set the tone for this post I would like to state that IMO this is not a big deal. How many of you were leveraging Authorship? Better question might be how many of you noticed a difference in your traffic or click activity to your site with authorship in place? Does the fact that Google has dropped authorship have a direct impact on your bottom line? Probably not. However there are those who may have questions about this latest change from Google so let’s take a look at this in greater detail. On August 28th, Google’s John Mueller made the announcement stating: “I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in [...]
Our team was fortunate enough to attend BrightEdge’s annual conference, Share14. The conference was held in the heart of San Francisco, and featured new product announcements as well as guest appearances by the likes of Microsoft, Google, Adidas, 3M, and many more. Share14 focused on two core themes: the continued importance of content, and the state of the mobile revolution. Content & SEO In regards to content, BrightEdge, and their partners continued to reiterate how quality, authoritative content will be the way forward for many companies. As a result, they released new services to help marketers’ better track and measure the success or failure of their content. Soon, BrightEdge users will have access to BE Ignite Campaigns, a whole new technology designed to help illustrate the opportunity of your content, an improved Content Optimizer engine (which will now be accessible outside of BE – more on this later), and new DataCube enhancements. Mobile Accessibility When it comes to mobile, the message was clear – the mobile revolution is here, and marketers can no longer ignore it. Some partners spoke [...]
Mediative's expertise is rooted in the knowledge we acquire from conducting research projects related to online behaviour. Some of our research projects you might be interested in:
Hyper-Local Audience Targeting Using Digital Media
Examining the various factors that can affect a mobile user's behaviour and how relevance affects their intent to purchase.
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