September 29th, 2014
These results are taken from Mediative’s latest research “The Evolution of Google’s Results Pages and Their Effects on User Behaviour”. For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series. In our 2014 Google SERP research, we did not see as much interaction with the local listings as we would have expected. This could partly be attributed to the fact that these searches were being conducted on a desktop computer. Even though we told participants to “imagine” they needed to find a local home store, the reality is, we cannot replicate the exact behaviour. It is more likely that a local search such as this would be conducted on a mobile device, in which case the mindset and environment of the searcher is very different. Either way, the results are still noteworthy. The ability of the local listings packs to attract and hold attention, and win clicks, is very dependent on: a) its location on the search results page, and b) the nature of the [...]
September 24th, 2014
Having attended Pubcon on previous occasions, I am again grateful for the opportunity to attend the show again this year in Las Vegas for Pubcon Vegas 2014. Pubcon has been named a Forbes must-attend conference and I have found that Pubcon is always a step above the rest. The event takes place from October 6-9th, 2014 at the Las Vegas Convention Center. I’ll be live blogging various sessions via twitter so be sure to check out my twitter handle at: @marketing_jive. Here are some of the items that I’m looking forward to during Pubcon 2014. Great Session Tracks If I had one complaint about Pubcon is that they quite often have such great content that is just too much to cover for one person. Take, for example this year, where day one of the conference is known as Agency and Enterprise Day and features tracks on organic SEO, mobile, content marketing and search industry business issues. How’s one person supposed to cover all of these great topics? In fact this year on day one, Pubcon is presenting no less than [...]
September 22nd, 2014
These results are taken from Mediative’s latest research “The Evolution of Google’s Results Pages and Effects on User Behaviour”. For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series. When Mediative (formerly Enquiro) released the original Google SERP Eye-Tracking Research in 2005, the ‘Golden Triangle’ area of intense scanning activity was visible on pages on the SERP when only organic listings were present. In our latest research, when only organic listings were present on the SERP, the search pattern is still similar to the traditional Golden Triangle behaviour, however, page scanning is quicker, and less horizontal. Searchers are conditioned by mobile to scan vertically. However, when new elements are introduced to the SERP, it takes longer for people to see the top organic listing and it is not viewed for as long, or by as many participants. Searchers are still looking for the top organic listing; they are distracted on their path to this listing, but not enough to affect clicks. So should [...]
September 19th, 2014
Click on the infographic to enlarge it.