November 29th, 2013
2013 has been an eventful year thus far. We have experienced the following: In February, an exploding meteor over the Russian city of Chelyabinsk, resulting in injuries to 1,491 people and damaging over 4,300 buildings. This was the most powerful meteor to strike Earth’s atmosphere in over a century. In April, two bombs exploded at the Boston marathon killing three and injuring over 260 people. July saw the birth of Prince George of Cambridge The Organisation for the Prohibition of Chemicals was presented the Nobel Peace prize for its extensive efforts to eliminate chemical weapons. October saw the Affordable Health Care [link to: http://www.cigna.com/health-care-reform/] Act kick in in the US Both the Boston Bruins and the Boston Red Sox went to the finals of their respective sports championships with the Boston Red Sox winning the World Series over St. Louis by four games two and the Bruins losing in the Stanley Cup Finals by four games to two to the Chicago Blackhawks. November saw the 50th anniversary of the assassination of President John F. Kennedy (JFK) 2013 has also been [...]
November 21st, 2013
When it comes to paid search campaigns, being prepared is essential. But it’s also important to understand that paid search is not a “set-it and forget-it” advertising strategy. The majority of companies have an annual cycle that can be considered a “steady’ state of environment. There are busy times, and quiet times, which are perhaps influenced by seasonal changes or major events/holidays such as Christmas, Valentine’s Day, summer, etc. As a marketer, you have plenty of time to plan your paid search campaigns well in advance of those big events, and can use historical data to ensure success. Take the scenario of a small toy distributor that has a physical store, as well as a website. Every year, sales follow a similar pattern – steady sales throughout the year, and a huge spike from mid-November until the end of December. Paid search campaigns are run throughout the year, promoting popular toys and sales, as well as geo-specific campaigns with ad messaging to drive traffic into the physical stores. This year, the “must-have” item for Christmas is a toy that is [...]
November 4th, 2013
The Google SERP (Search Engine Results Page) has become an extremely dynamic environment in recent years. Gone are the ten blue links that made up a Google search results page a few short years ago having been replaced by blended results (or as Google dubbed them “universal results”). In fact at the time I listed twenty different types of results that Google was displaying on their SERPS at the time. Today depending on your search query you will receive local results, video, news, blog, image and more recently Knowledge Graph and Carousel results. Carousel results you say? What is that?
October 24th, 2013
As mentioned in my previous post, I am spending the week in one of my favorite cities Las Vegas for Pubcon Vegas 2013. The event takes place from October 21 – 24, 2013 at the Las Vegas Convention Center. I’ve been live blogging various sessions via twitter so be sure to check out my twitter handle at: @marketing_jive. Here is a rundown of some of the sessions that I attended on Day Two.
Matt Cutts was swarmed by people wanting to get a picture even more than I had anticipated. The poor guy ended up sticking around 2 hours post his keynote to pose for pictures. You would think that Miley Cyrus was in the house or something. This was Matt Cutts’ thirteenth Pubcon event. His first slide shared some pics of the very first Pubcon event all those years ago. Here are some other highlights from Matt’s keynote.