May 17th, 2013
On May 14th, Bing & SEMPO jointly hosted the second annual SEMPO Canada Search Summit. Topics included social media and search marketing, mobile search, Bing Ads product improvements, analytics, reporting, SEO audits & measuring SEO metrics. Mediative presented a controversial topic in comparing elements of Bing Ads vs. Google AdWords. Suffice it to say, the presentation was well received, even by Bing Ads representatives present on the day. In this roundup of the event, we will focus on Bing Ads. If you haven’t noticed, Bing Ads has been in the news a great deal of late and more importantly, the news has focused on a ton of new feature updates that Bing Ads has made.
May 15th, 2013
Let me start off by sharing a short story of my grandmother’s pistachio cake! In the past when I would ask my grandma to bake me her special recipe and she was out of flour, I would go to the nearest supermarket, pick up a pack of flour, pay and leave. Shortly after, I would have my cake.
But last week when I craved the cake, I rushed down to the supermarket, found my way to the baking aisle and I wondered for 20 minutes figuring out what type of flour should I buy! It wasn’t an easy decision for a non-baker, different packages, brands, nutrient values, prices… I was confused, frustrated and yet long way to satisfying my sweet tooth!
May 14th, 2013
Yesterday, Matt Cutts shared an update on what’s coming up from Google in the next few weeks. He made mention of Penguin 2.0 which appears to be a substantial update on the original Penguin. The goal of Penguin 2.0 appears to be to reduce the rank of sites that are using black-hat SEO techniques that includes items such as keyword stuffing, cloaking, or participating in link schemes.
According to Matt Cutts’ video (see below), Penguin 2.0 will be rolling out in the next few weeks. While we cannot predict the precise impact of this update, being aware of what Google is telling us can help you prepare.
May 10th, 2013
A computer manufacturer came to us at the beginning of the year with a clear mandate: help boost awareness of a new line of computers amongst the Canadian business community. “No problem,” we said as we dug into our toolbox and presented contextual sites and our exclusive data that reaches Canadians with a high intent to purchase business-related products. The strategy presented was met with a lukewarm reaction – we hadn’t hit a homerun with this targeted approach. The advertiser was pleased with how our recommendation could increase sales by reaching specific business-decision makers, but – they reminded us, that wasn’t the objective of the campaign. Instead, the objective of the campaign was to generate awareness amongst the whole Canadian business community so that their potential pool of consumers could grow.