June 12th, 2013
A great functionality that was introduced to the Bing Ads interface is the ability to duplicate your Google AdWords campaigns through their Bing campaign import tool. The tool interfaces with the Google API directly and allows you to select your campaigns after using your Google account to log in and navigate to your account.
Once the appropriate campaigns have been selected to import, Bing does all the heavy lifting for you generating all the appropriate campaigns and copying over most of the settings.
June 7th, 2013
Ok – I’ll admit it. I like food… a lot. Like to the point that I overindulge – often. As such, a quick change in my mood can get me to suggest “let’s not cook tonight”. Good day at work? Let’s go out and celebrate. Rainy day punctuated with issues? No better reason to order in some pizza or (if I’m feeling particularly guilty about my waistline) some sushi. And that’s only when I’m at home. When I’m on the road, staying overnight in hotels, there’s no question whether I’ll be going out, but rather, where I’ll be going out to. As such, any change in wind – specifically those related to my current location, the environmental conditions (e.g. weather) and the time of day, will influence where and what I eat. So really, it’s not that there is 50% off on a meal that will get me to “buy a deal”… but instead, going to a restaurant because that deal is available when I want it to be.
June 5th, 2013
As a Product Manager for Mediative, there is one question that comes up a lot in meetings with our clients: what are the rules to submiting a business listing on yp.ca?
There have been many situations where a local business or dealer would like to add a little vanity touch to their business listing name on Yellow Pages. The agencies were happy to oblige; however this seemingly small adjustment can have a negative impact in terms of the online search visibility for this business. Directory listings, citations, and the accuracy of business name, address, and phone number are highly influential to search engine optimization.
May 27th, 2013
A large B2B Industrial Supplier approached us several years ago wanting to increase the effectiveness of their PPC campaigns. At the time, the PPC campaign and budget was smaller with significant opportunity for growth. The available inventory for the campaign was 16 times what the budget was able to effectively cover. At the time, the organization was very apprehensive with the investment into SEM and digital advertising; however, would be willing to increase budgets providing that success could be proven.
The success metric for proving the validity of PPC advertising and digital was extremely simple: return on advertising spend (ROAS).