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The updates for AdWords Enhanced Campaigns are coming thick and fast as Google prepares for the 22nd July compulsory switchover. Amongst the most recent changes, there have been updates to AdWords Editor, Keyword planner, and a glimpse of the future for Google Maps. I have decided to focus here on the changes announced to the way bidding strategies will work following the announcement of Flexible Bids, which will become available to advertisers over the next couple of weeks.
On May 14th, Bing & SEMPO jointly hosted the second annual SEMPO Canada Search Summit. Topics included social media and search marketing, mobile search, Bing Ads product improvements, analytics, reporting, SEO audits & measuring SEO metrics. Mediative presented a controversial topic in comparing elements of Bing Ads vs. Google AdWords. Suffice it to say, the presentation was well received, even by Bing Ads representatives present on the day. In this roundup of the event, we will focus on Bing Ads. If you haven’t noticed, Bing Ads has been in the news a great deal of late and more importantly, the news has focused on a ton of new feature updates that Bing Ads has made.
Let me start off by sharing a short story of my grandmother’s pistachio cake! In the past when I would ask my grandma to bake me her special recipe and she was out of flour, I would go to the nearest supermarket, pick up a pack of flour, pay and leave. Shortly after, I would have my cake.
But last week when I craved the cake, I rushed down to the supermarket, found my way to the baking aisle and I wondered for 20 minutes figuring out what type of flour should I buy! It wasn’t an easy decision for a non-baker, different packages, brands, nutrient values, prices… I was confused, frustrated and yet long way to satisfying my sweet tooth!
Yesterday, Matt Cutts shared an update on what’s coming up from Google in the next few weeks. He made mention of Penguin 2.0 which appears to be a substantial update on the original Penguin. The goal of Penguin 2.0 appears to be to reduce the rank of sites that are using black-hat SEO techniques that includes items such as keyword stuffing, cloaking, or participating in link schemes.
According to Matt Cutts’ video (see below), Penguin 2.0 will be rolling out in the next few weeks. While we cannot predict the precise impact of this update, being aware of what Google is telling us can help you prepare.
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