Mediative Privacy Policy
At Mediative, the security and integrity of our customers’ information is important to us. We take every measure available to protect the privacy of our customers while providing the high level services they expect.
Mediative (referred to as “MEDIATIVE” in this policy), recognizes the importance of confidentiality and the protection of personal and customer information. This user policy explains how we use and protect any and all personal and customer information we hold, whether it relates to our customers, potential customers, job candidates, partners, former associates or partners or third party service providers.
Mediative actively participates in the Canadian AdChoices program and adheres to the DAAC online advertising principles.
Our Commitment to Privacy
At MEDIATIVE, the security and integrity of our customers’ information is important to us. We take every measure available to protect the privacy of our customers while providing the high level services they expect.
MEDIATIVE takes responsibility for maintaining and protecting the customer information under our control. We review this policy and our personal data protection practices on a regular basis to ensure that we are in compliance with applicable legislation and current best practices. MEDIATIVE’s privacy practices are in accordance with all applicable federal and provincial laws and regulations.
What is Personal Information?
Personal information means information about an identifiable individual or information that permits an individual to be identified. It does not include business contact information, such as name, title, business address and business telephone number when used for business communications.
MEDIATIVE has in place privacy and security practices to safeguard our customers’ personal information. These practices are reviewed, and if necessary revised, on a regular basis. Additionally, MEDIATIVE’s employees receive privacy training and must comply with MEDIATIVE’s privacy practices as a condition of employment.
At MEDIATIVE, we collect customer information for one or more of the following purposes:
- To understand customer requirements and make information available regarding products and services offered by MEDIATIVE and its agents, dealers and related companies;
- To manage and develop MEDIATIVE’s business and operations;
- To meet legal and regulatory requirements; and
- In some of our newsletters and other communications, we may confirm a recipient’s email address through embedded links within the messages. We collect this information to gauge user interest and to enhance future user experiences. By providing us with your information, you consent to our collection, use and disclosure of that information as described. If you do not want your personal information to be collected, used or disclosed in this manner, then please either: (i) do not submit your personal information to us; (ii) exercise opt-out procedures described above or as may be offered at the time of collection, or (iii) refrain from exercising opt-in procedures described above or as may be offered at the time of collection.
Additionally, as Mediative is a division of Yellow Pages Digital & Media Solutions Ltd., we may deploy cookies on YP Websites to track user traffic patterns. A cookie is a small data file that certain websites write to your hard drive when you visit them. The only personal information a cookie can contain is information you supply yourself. A cookie cannot read data from your hard disk or cookie files created by other websites. YP does not correlate this information with data about individual users, nor does it share this information or sell it to any third party. We only use cookies to tailor the visitor’s experience to the YP Websites. If you prefer not to receive cookies from a YP Website, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser or by opting-out of all yp.ca domain cookies here (http://www.mediative.com/cookie-optout). This could affect the areas of YP Website that are accessible to you. Moreover, you can refuse all cookies that you are being retargeted from all ad networks, publishers and third parties here (http://www.networkadvertising.org/choices/#completed).
If you have submitted personal information to us and wish to withdraw your consent to its retention, use or disclosure, please send an e-mail to privacy@mediative.com. You may withdraw your consent, subject to legal or contractual restrictions and reasonable notice. If you withdraw your consent, we may not be able to provide some products or services to you.
Data Security and Integrity
MEDIATIVE has reasonable security policies and procedures in place to protect customer information from unauthorized loss, misuse, alteration, or destruction. Despite MEDIATIVE’s best efforts, however, security cannot be absolutely guaranteed against all threats. To the best of our ability, access to customer information is limited to those who have a need to know. Those individuals who have access to the data are required to maintain the confidentiality of such information. We also make reasonable efforts to retain customer information only for so long as the information is necessary to comply with a customer request.
How we collect, use and disclose customer information
We only collect customer information as required to meet the purposes that we have identified. We do not indiscriminately collect or retain personal information of our clients. MEDIATIVE typically collects customer information that is voluntarily provided by the customer in question. At times, however, customer information is obtained from other sources, such as government bodies or third parties such as employers, references and service providers, as permitted by law. The purposes for collecting information about our customers and prospective customers is primarily to provide advertising and marketing services, to maintain customer relationships, communicate with our customers, maintain mailing lists and avoid conflicts of interest MEDIATIVE uses third party service providers from time to time to carry out certain functions such as media buying, directory advertising placements in both print and electronic form, printing, storage, shredding or document scanning. Where we use outside service providers, we require the third party to protect personal information in the same manner in which we protect it and to not use or disclose it for any purposes except as directed by MEDIATIVE.
Protecting your customer information
We strive to maintain customer information in as accurate, complete and up-to-date a form as necessary to fulfill the purposes for which it was collected. We protect customer information by security safeguards appropriate to the sensitivity of the customer information, regardless of format. Our security safeguards include premises security and restricted access to files containing customer information. Depending upon the information under our control, we also use technological safeguards such as security software and firewalls to prevent hacking or unauthorized computer access, internal passwords and security policies.
Upon written request to privacy@mediative.com, Mediative will provide access to your personal information, subject to certain exceptions as provided by the applicable legislation.
Our website
Our website uses cookies, which are identifying technologies that your computer receives when you visit certain websites. We do not match or correlate this information with any customer information that you submit to MEDIATIVE. We use permanent cookies for language preference purposes and to analyze website usage. We use temporary (session based) cookies to improve performance and to determine web trends. Temporary cookies disappear when you close your browser window.
Your web browser may be set to accept cookies automatically, but can be changed to decline them. The Help section of the toolbar on most browsers will tell you how to set your browser to prevent new cookies or disable cookies altogether.
We may use software that receives and records the Internet Protocol (IP) address of the computer that has contacted YP Websites. We make no attempt to link these addresses with the identity of individuals visiting YP Websites.
Copyright, trademark and related issues
The trademarks, logos, characters and service marks (collectively “Trademarks”) displayed on this site belong to MEDIATIVE.
Nothing contained on this website should be construed as granting any license or right to use any Trademark displayed on this website. Your use/misuse of the Trademarks displayed on this website, or any other content on this website, except as provided in these terms and conditions, is strictly prohibited. You are also advised that MEDIATIVE will aggressively enforce its intellectual property rights to the fullest extent of the law, including criminal prosecution.
Linking
This website may contain links to other websites. These links are to companies or organizations we believe you may have an interest in. MEDIATIVE is not responsible for the content of any other site or for ongoing review of other sites or their privacy policies. You should check their privacy policies to ensure that you are comfortable with their policy before providing to these companies or organizations any of your personal information.
Limitation of liability
Neither MEDIATIVE nor any other party involved in creating, producing or delivering this website is liable for any direct, incidental, consequential, indirect or punitive damages arising out of your access to, or use of, this website. Without limiting the foregoing, everything on this site is provided to you “AS IS” WITHOUT WARRANTY OR CONDITION OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OR CONDITION OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. MEDIATIVE assumes no liability and shall not be liable for any damages to, or viruses that may infect your computer equipment or other property on account of your use of this website.
Changes to this policy
MEDIATIVE may modify this Privacy Statement from time to time to reflect our current privacy practices.
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Mediative actively participates in the Canadian AdChoices program and adheres to the DAAC online advertising principles