Mediative’s client, one of Canada’s top television service providers, wanted to run a promotion offering a free PVR with a subscription. Who, where and when to target, for maximum exposure and CTR, was Mediative’s challenge.

Crafted different messaging to reach and engage tech-savvy and non-tech savvy consumers.

• Tech-savvy: messaging went straight to promoting the end-consumer benefit.
• Tech-novices: increased the education factor, developing banners that reflected fundamental problems that a PVR would solve.

Pushed the messaging when the potential consumer was most open to receiving it.

• Delivered messaging solely on mobile devices to target people who were on-the-go, or on-the-couch.
• Strategically chose the right time, place, and environment that the potential customer would be in when the tactical mobile banner was delivered.