Mediative Creative Portfolio

Digital marketing is complicated enough for insiders. For outsiders, it’s a tangled web of technology, jargon and acronyms. The aim of this video is to get a clearer picture of where digital marketing stands today.

2011 was a memorable year for Mediative, as we are sure it was for you. At Mediative we believe it isimportant to take the time to reflect on our past year’s accomplishments, and in order to help you in doing so, we have created this 2011 timeline. 

Grocery powerhouse Kraft Foods requested that we create a holiday-focused microsite for their TASSIMO brand, which resulted in an online shopping destination where consumers could peruse and purchase TASSIMO brewers and T-Discs, and download recipe ideas for the holiday season.

Grocery powerhouse Kraft Foods was looking to promote their Pourable Dressings in a holiday context and to educate consumers on how to use their products in more than simple salads. We created a microsite that featured dinner, cocktail party and unique salad recipes perfect for holiday celebrations.

Walmart.ca wanted to promote Our Finest, their premium grocery brand, through a captivating online shopping experience. We developed a custom, interactive microsite, inviting shoppers to engage with the brand through a meal-planning tool, useful tips and advice, downloadable recipes and product assortments.

Mega brand Disney was looking to connect with Walmart consumers already engaged in the buying cycle with an all-inclusive online destination. We created the Disney brand store, a dynamic microsite that promotes the Disney brand experience with pages dedicated to Disney Princess, Cars, Disney Fairies, Toy Story and Winnie The Pooh.

Mega brand Disney was looking to promote and drive sales of their most celebrated movies in an exclusive Disney-branded environment on Walmart.ca. We created a dynamic brand store that offers the Walmart consumer easy online access to Disney’s extensive movie showcase.

Major food brand Kraft Foods turned to us to develop their back-to-school retail marketing strategy on Walmart.ca. We created a unique microsite designed to engage Walmart shoppers during this brief but significant shopping period with easy Kraft meal solutions, key product assortments, fun tips and recipes.

BlackBerry wanted an ad campaign concept that would appeal to online consumers shopping for their products on major retailer websites. We produced in-store videos of Future Shop sales reps promoting BlackBerry products, and integrated them into expandable ad units featured on Futureshop.ca.

Nickelodeon was looking to promote their Dora the Explorer brand on Walmart.ca. We created this custom retail landing page to give consumers already engaged in the purchase funnel direct access to key products assortments, fun activity sheets and special promotions within a dynamic Dora-branded environment.

Renowned food brand Knorr was looking to offer Walmart consumers simple and convenient dinner ideas as a way of connecting them to the Knorr brand, all the while enhancing their shopping experience. We created a custom landing page featuring daily recipes, product assortments, and shopping lists, all of which were downloadable for accessible meal solutions.

Gaming industry giant Microsoft Xbox was seeking an appropriate shopper marketing strategy to promote the release of their Halo 4 video game on Futureshop.ca and Bestbuy.ca. We created a custom landing page featuring key Halo 4 elements, including synopsis, IGN reviews, video trailer, game features, character descriptions, as well as product assortments and promotions.

Gaming industry giant Activision requested that we create a custom landing page to promote their Prototype 2 video game on Walmart.ca. Key elements include a synopsis, video trailer, game features, screenshots, promotions, as well as product assortments available for purchase.

Walmart.ca asked us to develop a content-rich environment designed to engage consumers, facilitate their online shopping experience, and create a meaningful connection with the Walmart brand. The Walmart Outdoor Living Centre features everything from interactive buying tools to inspirational lifestyle content and top product recommendations. 

Walmart.ca wanted us to develop a content-rich environment that would engage their consumers, facilitate their online shopping experience, and promote Walmart as a trusted resource in the automotive retail industry. The Walmart Auto Centre features everything from interactive buying tools to auto part guides and top product recommendations.

Walmart.ca reached out to us to create an online destination for shoppers seeking bike-related learning content. The Walmart Family Bike Shop provides Walmart families and amateur cyclists with key shopping guidelines and information, useful tips, as well as top product recommendations for kids and adults alike. 

Microsoft Xbox requested we produce rich media banners to support their Halo: Combat Evolved anniversary campaign. We created animated, interactive and expandable big box and interstitial units featuring the game’s video promotion.

Nintendo requested we produce display ads to support their Zelda 3D campaign on IGN.com. We created skin and blade units promoting the game’s graphics, features and branding in a contextually relevant environment.

Molson wanted us to promote their Molson M products in a contextually relevant online environment. We produced a skin and animated video big box unit to support their Liquid Art campaign on AskMen.com.

BlackBerry wanted an ad campaign concept that would appeal to online consumers shopping for their products on major retailer websites. We produced in-store videos of Future Shop sales reps promoting BlackBerry products, and integrated them into expandable ad units featured on Futureshop.ca.

Bell wanted an ad campaign concept that would appeal to online consumers shopping for their products on retailer websites. We produced an in-store video of a Best Buy sales rep promoting Bell products, and integrated them into expandable ad units featured on Bestbuy.ca.

Ads that appear between two content pages. Also known as transition ads, intermercial ads and splash pages.

Big-Box with a Video Overlay

Form of Online Video ad placement where the advertisement is played before/after the content Video plays.

Advertisements for mobile with which users can interact (as opposed to solely animation) in a mobile optimized page format.

Standard Ads on Mobile : 300x50 or 320x50 (Apps or mobile websites)