PC, tablet & mobile: Our 24/7 companions

The number of studies, statistics and engagement metrics around mobile and tablet usage is overwhelming. In the search marketing world, there was much speculation for a number of years about when the mobile wave would finally hit. If you haven’t noticed, that wave has hit us and with the chart popping smart phone & tablet adoption rates, mobile engagement is only going to keep growing.

According to Google, if you haven’t shifted some advertising dollars to mobile yet, it’s too late to be early.

Below you will find a compilation of statistics and pertinent facts around the usage of digital devices to show you a snapshot of the advertising opportunity that is unraveling online.

Mobile: Your GPS / Map / Store Finder & More when you’re on the move

  • On the move companion
  • Hyper local, location specific usage
  • Steady usage throughout the day with a peak in the evening hours

PC: The place we sit down to focus & get work done

  • Work oriented, in the office or at home
  • Task focused, when you are trying to achieve something specific
  • Peak usage in business hours: 9am – 5pm

Tablet: Your entertainment companion / book & information storage device

  • Surfing the web has moved to tablet
  • Entertainment, reading, shopping
  • Peak usage in evening hours: 6pm – 10pm

Is your Business Mobile Ready?

  • Mobile searches have grown 400% since 2010
    Source: Google Mobile Optimization Webinar, 2011
  • There will be 81.3 million tablets sold worldwide in 2012, up from 15.7 million in 2010.
    Source: eMarketer, December 2010
  • 61% of users are unlikely to return to a mobile site that they had trouble accessing via their phone
    Source: Compuware, Why the Mobile Web is disappointing end-users, March 2011
  • We know people are active on their smartphones. 9 out 10 take action after searching
    Source: OTX Smartphone User Research, April 2011
  • By 2013, more people will use their mobile phones than PCs to get online
    Source: Gartner, 2010

The numbers speak volumes. If your business is not mobile ready the Mediative team can help expand your digital footprint and put you on the mobile map.