49 Mobile Search Stats for 2015
With some massive changes transpiring in Google with regards to mobile, we have compiled some interesting mobile search related stats that you may find interesting.
Google “M Day” (Mobile-egeddon Day) is coming tomorrow, April 21st as Google is launching an update to their mobile search results. In a previous post I discussed the ABC’s of Organic Search for 2015, and you guessed it “M” is for mobile.
Mobile – 2015 is the year where mobile search activity surpasses desktop search activity. If you’ve not carved out your mobile strategy in 2015 you are already behind. With Google set to expand mobile-friendliness as a ranking signal on April 21, 2015, the time is now to be optimizing for mobile. According to reports from eMarketer, globally speaking, mobile traffic is about 30% of all internet activity. I don’t see that number going down anytime soon. Do you? As a result you should be taking measures to ensure that your site moves to being a responsive site, which means ensuring that the same HTML is being sent to all devices using CSS to alter the rendering of the page on the device.
We have also produced posts offering tips on how to be mobile-friendly in the search results as seen in this great post from Caroline from last month.
Here are some interesting mobile related stats that you might be interested in as we enter Mobile-egeddon. (Data is from various sources as indicated).
What does mobile search mean for you? It should mean engagement and visibility as it is not a matter of “mobile is coming”, the fact is mobile is here. Content is still king when it comes to desktop or mobile, the question is from a technical perspective, from a digital marketing perspective and from a user engagement perspective are you prepared for not only the April 21, 2015 changes, but for mobile and app engagement moving forward?
Is your site mobile friendly in the eyes of Google? Take the test now: https://www.google.com/webmasters/tools/mobile-friendly.
Need help with a mobile strategy? We can help with making that connection with mobile users by understanding the places, circumstances and moments that trigger purchase intent.
Happy Mobilegeddon Eve!