Mobile and social media strategies for travel (EyeForTravel)

According to Google, the number of mobile users researching travel via their mobile device is expected to grow 51% in 2012. 48% of Hotel companies and a 62% of Airlines planning to increase their budget for mobile in 2012. What are you doing to get your mobile strategy in place right now and ensure your valuable time and resources are directed to the right areas to achieve mobile success for your brand?

During this event, we will be looking specifically at consumer engagement and the convergence of mobile and social media as well as an in-depth examination of apps, mobile website and mobile booking platforms. We will also examine where you should invest your valuable time and resources when it comes to mobile and why.

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