Mediative’s John S. Fanous named one of Marketing Magazine’s 30 UNDER 30

Montreal, October 8, 2014—Mediative, one of Canada’s leading integrated advertising and digital marketing firms, is pleased to announce that John S. Fanous, Vice-President, Central Region Sales & Shopper Marketing,has been selected by Marketing Magazine for its prestigious 30 UNDER 30, announced on October 7. The list honours the 30 most outstanding marketing professionals under 30 in Canada.

“Over the years, John has become a key player at Mediative. His leadership combined with his insatiable curiosity has proven to be inspirational for both Mediative and our clients. He richly deserves this honour and we are a very proud organization today in this accomplishment,” said Darby Sieben, Mediative’s president.
Mr. Fanous, who specializes in retail e-commerce and online display advertising, is notable for his skill in developing effective strategies for boosting sales, with an unwavering focus on performance. At Mediative, he works with major international retailers such as Walmart and Best Buy, for which he has developed and implemented the largest digital vendor coop program in Canada. Starting his career with Yellow Pages in a sales manager position, John has steadily climbed the ranks of the organization and was promoted to a Vice-President for Mediative in early 2014.

“With John being the second Mediative employee to win this prestigious distinction, this announcement confirms Mediative’s on-going investment in its people, its culture and its working environment. John’s career path, his recent achievements and his being named to the Top 30 Under 30 are good examples of this,” added Mr. Sieben.

About Mediative
Mediative is one of North America’s largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world’s most respected brands. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers generate performance from their digital media buys. Mediative covers search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company is also a leader in consumer intention data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 120 employees across four offices:Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages.


Adriano De Luca
Marketing Coordinator – Mediative