New Mediative study – Simplifying the path to purchase in a complex sale

Your customer is on a journey from identifying a need to purchasing a solution. The path the customer takes to the end purchase will depend on the complexity of the purchase and the need for more information.

This whitepaper attempts to demystify the process that businesses and individuals go through when deciding to make a purchase.

The path to purchase can be visualized in seven steps. In this whitepaper, you will learn:

  • The thought process of the buyer during each step.
  • What you as a marketer must do to ensure your business is still being considered as the buyer moves to the next step.
  • Online touch points to consider at each step, including your website, search, and social media.

Download the whitepaper now: Simplifying the Path to Purchase in a Complex Sale.