New Mediative research – ‘The impact of display advertising at-retail on influencing customer buying behaviour’ (Part II)
Advertising at-retail has the potential to drive significant business to a particular brand or product, as well as having a positive influence on offline consumer purchase behaviour.
The objective of this research study, using Walmart.ca as a test environment, was to measure how online display advertising influences buying and brand decisions made by shoppers at the point of purchase. Metrics measured included:
- Potential clicks that can be captured by display advertising at-retail.
- Potential brand lift resulting from display advertising at-retail.
Download the full study for key findings and takeaways!