Mediative names Sarah Alvi as new Vice-President of Finance

Montréal (Québec), September, 2014 – Mediative, the digital marketing and digital product incubator division of Yellow Pages, announced today the appointment of Sarah Alvi as Vice-President, Finance. In her new role, Sarah Alvi will be responsible for the financial integrity of Mediative, leading various activities including planning, budgeting, accounting, reporting as well as the Office Project Manager for the company.

Formerly a director in the Transaction Services practice of PricewaterhouseCoopers, Ms. Alvi guided clients through various transaction processes including the performance of due diligence investigations, post transaction integration, and sell-side consulting services to businesses looking to divest. With both domestic and international experience in buy/sell-side due diligence and post transactional operational support, Ms. Alvi has led large operational and carve-out engagements and managed multi-disciplinary teams.

“Sarah is well-known for her ability to draw insights from financial and operational reports and her effective decision-making. Her experience in a variety of industries including, retail, industrial products, technology and telecommunications is an asset in helping us developing and delivering tailor-made solutions to our various clients,” said Darby Sieben, President of Mediative.

For more about Mediative’s digital media and marketing solutions, visit

About Mediative
Mediative is one of North America’s largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world’s most respected brands. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers generate performance from their digital media buys. Mediative covers search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company is also a leader in consumer intention data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 120 employees across four offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group.

Adriano De Luca
Marketing Coordinator– Mediative