Mediative Becomes Exclusive Representative for

MONTREAL, QUEBEC–(Feb. 19, 2015) – Mediative, one of Canada’s leading integrated advertising and digital marketing companies, is pleased to expand its display advertising network with the addition of a new publisher to its portfolio. Mediative is now the exclusive online media sales representative for, a division of AutoPath Technologies Inc.

This partnership makes it possible to maximize the media offering in Mediative’s automotive sector, which now offers advertisers an exclusive portfolio that reaches more than one million potential vehicle buyers in Canada. Mediative will be the exclusive seller of Media Solutions as well as helping use and monetize its valuable first-party data to help Brand and OEM advertisers achieve better performance on their media buys.

“We are pleased to welcome to Mediative’s portfolio. Having the only Used Car Dealers Association of Ontario (UCDA) approved site in Canada allows us to further our commitment to advertisers who are seeking brand-friendly, targeted advertising solutions to reach their audience,” said Darby Sieben, President of Mediative. is a car-shopping site presenting more than 52,000 vehicles from more than 1,000 dealers, in addition to hundreds of reviews and 1,600 blog posts. Furthermore, according to ComScore in December 2014, against households that earn over $100K in Ontario, is a top 25 website.

“We’re very excited to be working with Mediative to continue building the brand. We believe that as the online media landscape continues to change, this partnership will allow us to keep pace with new technologies and trends in order to maximize the benefit to our users and advertisers,” said Ben Mirecki, President of

With more than 18 publisher partnerships aimed at promoting more than 40 brand-friendly websites, Mediative works with publishers that focus on reaching ready to purchase, case in hand audiences.

About Mediative

Mediative is one of North America’s largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world’s most respected brands. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers generate performance from their digital media buys. Mediative covers search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. Mediative has more than 120 employees across four offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages.

Adriano De Luca
Marketing Coordinator