Marketing Hall of Legends: Awards Event
The Marketing Hall of Legends was created to honour Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing. It is meant to honour a body of work and a lifetime of achievements.
The criteria for selection was based on those Canadians whose ideas and contributions to marketing and brand building have made a tremendous impact in the Canadian and/or global marketplace.
The Marketing Hall of Legends brings together marketers, media, agencies and academic communities from across the country to select those candidates whom they feel meet and exceed these criteria.
The MHOL celebrates Canadian excellence in four separate categories of the marketing profession.
The Marketing Hall of Legends of Canada was conceived by the Toronto chapter of the American Marketing Association (AMA) and Mandrake, an executive search firm with a specialty in marketing. The founding executives were convinced that the time had come to honour the key role that prominent Canadians have played in the creation and development of significant business success stories.