LBMA (Toronto) – Location Based Sports Marketing

Location-based marketing is quickly emerging as one of the hottest techniques to bridge the gap between brands and consumers. On February 15th, join the LBMA for the Winning the Hyper-Local Games Within event as we explore this topic specifically applied to sports marketing. Live streamed between Toronto and London we will engage a joint panel of brand sponsors and marketers involved with both the London 2012 Olympic Games and Toronto 2015 Pan Am Games.


PanAm Committee – Kathy Henderson – Chief Marketing Officer
CIBC Bank – Angela Ricci – Digital/Social Media Team
Olympic Broadcast Consortium – Mark Silver – Head of Digital Media