Jon de la Mothe a digital marketing pioneer joins Mediative

Montreal (Quebec), November 3, 2014 – Mediative, one of Canada’s leading integrated advertising and digital marketing firms, is pleased to officially announce the appointment of Jon de la Mothe as Vice-President Platforms and Technology. Jon de la Mothe will focus on delivering operational efficiencies by managing the Tech Ops, Innovation, and IT teams. His team will also drive the evolution of The Meditative Performance Network.

As a member of the Executive Team, Jon de la Mothe has been an active participant in setting the strategic direction for Mediative since joining the organization. “It’s an honour and a great challenge to support the IT needs across a growing organization like Mediative with 150 employees across four sites while looking to always innovate”, said de la Mothe. “Mediative is a visionary company that is known for its constant commitment to providing its clients with digital solutions at the cutting edge of technology.”

Most recently de la Mothe was at Canadian Broadcasting Corporation (CBC) as Director, Media Innovation & Technology where he managed ad operations, product innovation, digital production and partnerships for CBC’s Revenue Group across CBC online, mobile, and emerging platforms. He was responsible for the implementation and evolution of the CPAX partnership (Canadian Premium Audience Exchange) for the CBC. His time there was capped by successfully executing the Sochi 2014 Olympic Winter Games, CBC’s final NHL Season and Stanley Cup Playoffs, followed by the FIFA World Cup in Brazil.

“Jon is on the leading edge of programmatic”, says Darby Sieben, president of Mediative. “The Executive Team and I are very pleased to welcome this digital pioneer and look forward to working with him to grow our business. We believe his years of experience and successful history are strategic assets for Mediative.”

As Jon continues to build out the IT infrastructure at Mediative, we are pleased to announce two key employees. Pino Gatto, joining from Rogers, who is Director, Technology Operations and Brad Krieger, joining from Amnet, who is Director, Data and Insights.

About Mediative
Mediative is one of North America’s largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world’s most respected brands. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers generate performance from their digital media buys. Mediative covers search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company is also a leader in consumer intention data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 120 employees across four offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages.

Adriano De Luca
Marketing Coordinator – Mediative