Join Mediative at the CIMC Conference – April 14-15 2016

Mediative is excited to announce that we will be at the Canadian Internet Marketing Conference (CIMC) on April 14th and 15th this year, in sunny Squamish BC, just a short drive from Vancouver.

The CIMC has over 1,100 attendees and allows marketers to “learn and connect with the biggest names in marketing and leave transformed with practical ways to harness the power of digital in your business.”

In short, if you want to become a better marketer, you should probably register for this event!

Mediative’s very own Manager of Content Marketing and Research, Rebecca Maynes will be speaking at the event alongside a whole host of great speakers from companies such as Google, Starbucks, Telus, Warner Music, West Jet and Yelp to name a few.

Rebecca will be speaking about the role that research plays in successful digital marketing campaigns, and here’s a taster of some of the other topics that will be covered.

  • Jennifer Campbell from Canada Post will be talking about The Future of Print and Digital.
  • Scott Johnson from Warner Music will be discussing Marketing Music in a Digital Age
  • Fab Dolan from Google will be talking about The Future of AdWords and Google Search Marketing.

Check out the CIMC website for the full 2-day lineup of events.

Mediative is also going to have a booth on site where we will be showcasing the eye-tracking equipment that plays such an integral role in our marketing research. Conference attendees will be able to come and try out the eye-tracker, and see exactly how we use it to track where web-searchers are looking at on every page they visit. It’s an invaluable tool for website usability testing which, aside from our own research, is one of the primary uses of the hardware for Mediative’s clients.

Eye-tracking equipment

Above you can see the desktop eye-tracker and iPad eye-tracker that we have used in our research studies.

The eye-tracking software can produce multiple videos, data and images to help marketers better understand how users are interacting with websites. Below is an example of a heat map on the left showing where people looked on a page (red areas are those most looked at) and a gaze map on the right, showing the path someone’s eye took as they looked around the page. The larger the circle, the longer the time spent looking at that point.

Eye-tracking heat map and click map

At the CIMC we will be doing some live user-testing at the event to include in an upcoming research study – the topic of the study is top-secret at the moment, but people who stop by to meet the Mediative team at CIMC will get exclusive insights, and might be able to take part!

We look forward to seeing you in April, in Squamish BC, at #CIMC2016!