How do consumers conduct searches on Google using a mobile device?

Mediative conducted an eye-tracking research looking at the  search behaviour of consumers on Google on a mobile device. Here is a snapshot of the findings of the study.

A PDF version of the infographic is available for download here.

Mobile SERP research infographic
Adriano De Luca
Adriano is an integral part of Mediative’s Marketing team, focused on generating demand and engagement from new and existing leads through the marketing funnel. Passionate about everything marketing related, Adriano developed a wide array of expertise with Mediative, from compiling eBooks, to managing Mediative’s social media and website, and nurturing leads via email communications.