How to maximize the effectiveness of online display advertising – Key factors to consider

Earlier this year, we released 2 eye-tracking studies studying customer behaviour with online display ads and especially how to increase viewability, engagement and drive purchase behaviour. This infographic presents a summary of the researches.

The 2 full studies can be found here:

8 action items to drive purchase behaviour with display ads

Maximize display ad viewability and engagement – 6 key factors to consider

Infographic maximize online display advertising effectiveness
Adriano De Luca
Adriano is an integral part of Mediative’s Marketing team, focused on generating demand and engagement from new and existing leads through the marketing funnel. Passionate about everything marketing related, Adriano developed a wide array of expertise with Mediative, from compiling eBooks, to managing Mediative’s social media and website, and nurturing leads via email communications.