Local marketing has huge potential. Consumers who are searching locally are ready to buy, and retailers need to be found online and drive these ready-to-buy customers in-store.
This how-to guide provides best practices, hints and tips to businesses with brick-and-mortar locations by covering the following aspects of a digital strategy:
- Mobile Website User Experience
- Search: Local SEO, Local Social Media and Geo-Targeted SEM
- Digital Media: Hyperlocal Mobile Display Advertising
Maximize the chances of customers visiting your locations.
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