Learn which elements of Google Places listings really matter to searchers.
This 40-minute webinar with Ian Everdell, Website Usability and Research Manager with Mediative, walks you through our latest eye tracking research and the key search behavior activities important to your local marketing strategy:
- What searchers look at and click on when using Google Places
- What features to leverage for more clicks on your listing
- A sneak peek at our eye tracking of Google Places on the iPhone
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