Real-time bidding (RTB) is a new display ad solution that is revolutionizing the advertising industry, allowing advertisers to:
Bid in real-time on available ad inventory
Maximize results within shorter timelines
Improve budget flexibility
Set price based on site content relevance
Display advertising traditionally required advertisers to pay a fixed rate for a certain number of impressions, even though some of those impressions might be less effective at certain times of the day.
RTB allows larger advertisers to set their price based on a publisher’s relevance to their campaign and smaller advertisers to advertise whenever the current bid meets their budget.
How it Works
RTB involves three players:
an advertiser (or media buyer)
an ad exchange
Online publishers auction off their available ad inventory as an individual impression in real time via the ad exchange. Advertisers or media buyers use the ad exchange to bid in real-time per impression.
RTB allows advertisers to decide in real-time the value of an ad impression and decide whether or not to bid for that impression based on its value to their campaign.
What is Mediative’s Ad Exchange?
Mediative’s ad exchange platform facilitates the bidding, buying, and selling of online display advertising inventory from multiple ad networks. Our ad exchange aggregates the entire inventory of advertisers, publishers, and networks within a single platform, offering advertisers a medium for centralized placement, management, and optimization of display buys across any number of online publishers.
Through an ad exchange, advertisers and agencies can determine what CPM or CPC they are willing to pay for a target site, then bid for that CPM/CPC to reach the audience without the hassles of negotiation.
Why go with Mediative for your RTB Display Advertising needs?
As the demand for display advertising continues to grow, advertisers and publishers want more value and control over their campaign performances across all digital devices. Our platform also includes RTB mobile and RTB video to maximize both dollars spent and the return on investment – giving advertisers complete control and flexibility over their display advertising campaigns.
Contact a media expert today to learn more about our RTB platform.