Print Directories - Still the First Stop

[[Print Directories - Still the First Stop]]

Yellow Pages print directories are still the first and only stop for millions of Canadian shoppers. This is a great platform to showcase local businesses and measure advertising performance with unique call tracking numbers. Targeted print advertising is the perfect complement to YellowPages.ca online and mobile. Reach more customers who are ready to buy. The results will speak for themselves.

Online and Print Media - Get Your Business Listed

Through our main directory websites in Canada and our partnerships in the US, advertising on Yellow Pages Online stretches your reach right across North America. When consumers are ready to buy and looking for a business, they’ll find you first on Yellow Pages Online. Plus you can manage and measure your advertising ROI by tracking calls and clicks.

Fast Facts:

  • Combining print and online directories, advertisers can increase call volume by 50% and lower their cost per call by 22%.
  • The typical user of directories comes with an 85% probability of making a purchase.
  • The average conversion rate to a sale for most businesses from Yellow Pages users is 45%.
  • Calls originating from directories increased by 10% between 2009 and 2010. 
  • 20% of digital business searches are done on yp.ca and on mobile devices.
  • 44% of those who research initially online then turn to print directories to contact or visit local businesses.

 

Contact us to get your business listed and start increasing incoming calls!

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