Mediative simplifies digital marketing with the launch of an online video

Digital marketing has existed for over 15 years. There have been thousands of studies, new technologies and platforms invented, as well as product launches, and the digital world just seems more and more complicated.

How would the experts define digital marketing if we asked them?

A revolutionary medium? A powerful tool? A mysterious beast? …A total headache?

Actually, digital marketing is complicated enough for insiders. For outsiders, it is a tangled web of technology, jargon and acronyms.

In the nineteen hundreds, department store owner John Wanamaker developed marketing as we know it today. And it worked! Business boomed and John got rich.

But there was a catch. As Wanamaker himself put it “Half of the money I spend on marketing is wasted; the trouble is, I don’t know which half!”


One century later, will we be at the point of solving this mystery thanks to digital marketing? The campaign This is Digital Marketing: From Ad Men to Math Men aims to shed light on this ongoing problem, and to dissect in a humoristic fashion, this digital world that is so complex. Watch it now!