Digital Expert Webinar Series: Introduction to Data Advertising

On February 21st at 1pm (EST)/ 10am (PST), join us for a 40-minute live webi­nar with Dina Hilal, VP of Prod­uct at Blue Kai, and Alex Henault, Lead­ing Dis­play Data Adver­tis­ing at Media­tive, as they walk you through the process of get­ting started with audi­ence tar­get­ing and data adver­tis­ing. You will learn how to ramp up your audi­ence tar­get­ing capa­bil­i­ties and increase the mar­ket­ing intel­li­gence that can be gained from your audi­ence data in order to achieve your per­for­mance goals.

High­lights of the ses­sion include:

– How to pre­cisely tar­get an audi­ence with­out sac­ri­fic­ing scale

– How to cap­ture seg­men­ta­tions that align to cus­tomer intent and help build smarter media campaigns

– How to con­sol­i­date your data tar­get­ing capa­bil­i­ties into one sys­tem to opti­mize your media investment

Reg­is­ter Now for the free 40-minute webinar!