Digital Expert Webinar Series: Introduction to Data Advertising
On February 21st at 1pm (EST)/ 10am (PST), join us for a 40-minute live webinar with Dina Hilal, VP of Product at Blue Kai, and Alex Henault, Leading Display Data Advertising at Mediative, as they walk you through the process of getting started with audience targeting and data advertising. You will learn how to ramp up your audience targeting capabilities and increase the marketing intelligence that can be gained from your audience data in order to achieve your performance goals.
Highlights of the session include:
– How to precisely target an audience without sacrificing scale
– How to capture segmentations that align to customer intent and help build smarter media campaigns
– How to consolidate your data targeting capabilities into one system to optimize your media investment