Deep dive into the elements of Google SERPs

Google’s search results pages (SERP) have greatly evolved over the last decade and, as a result, so have the ways in which searchers have been conditioned to behave.
Mediative recently released a research project titled “The Evolution of Google’s Search Engine Results Pages & Their Effects on User Behaviour” in which we analysed how the different elements of a Google results page impact the way people look and click on those pages.
Check out our series of articles and have a better understanding of how these different elements affect user behaviour and how, as a business, you could take advantage of them.