Coverage of Mediative‘s research on display ad viewability in eWebresults’ SEOPodcast
Earlier this year, Mediative released an eye-tracking study looking at online display ad viewability and engagement.
Especially, we looked at:
- How many ads are considered “viewable”, and how many are actually viewed?
- What factors influence whether or not an online display ad is viewed and engaged with?
- What can advertisers do to increase this potential?
The full study is available here.
eWebResults did a great coverage of our research in their SEOPodcast. Have a look!