Coverage of Mediative‘s research on display ad viewability in eWebresults’ SEOPodcast

Earlier this year, Mediative released an eye-tracking study looking at online display ad viewability and engagement.

Especially, we looked at:

  • How many ads are considered “viewable”, and how many are actually viewed?
  • What factors influence whether or not an online display ad is viewed and engaged with?
  • What can advertisers do to increase this potential?

The full study is available here.

eWebResults did a great coverage of our research in their SEOPodcast. Have a look!