Mediative’s client, a large company specializing in land development, wanted to increase their online visibility and drive relevant traffic to their website with display advertising. The challenge was to create advertising campaigns that would reach a qualified audience – one that would be more likely to be interested in the client’s services, and increase the likelihood of the ads being viewed.
Learn how Mediative worked with the client to generate 125% higher click-through rate (CTR) and 57% lower effective cost per click (eCPC) by optimizing ads for viewability.
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