I’m a B2B Marketer

[[I’m a B2B Marketer]]

Mediative helps B2B marketers target potential clients with a razor-sharp focus and boost sales through effective performance marketing strategies. Our extensive B2B marketing research and years of experience in developing complex digital strategies makes B2B marketing part of our DNA.

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We help B2B Marketers navigate the challenges of digital marketing

Attracting and retaining customers has never been more challenging for B2B marketers. It’s never just about the quantity of customers attracted – it’s also about the quality. Businesses that have difficulty capturing a niche audience and converting potential customers can get lost in a highly competitive space and risk missing opportunities for growth.

Mediative is a leader in understanding B2B purchase behavior and the important role that digital marketing plays in reaching your business objectives. There are six key considerations:

  1. B2B purchases will often have longer sales cycles and are more complex.
  2. B2B buying is about mitigating risk.
  3. Several people are involved in B2B buying decisions and each look for different things from the vendor.
  4. Prospects use multiple online and offline touch points..
  5. B2B sites often have lower traffic but the size of the purchase can be very large.
  6. B2B marketing begins with building a relationship and nurturing it over time.

Mediative can help you target multiple buyers at different points in long sales cycles. We also understand the intersection of search marketing with your demand generation, lead management, public relations, advertising, and branding strategies.

Our B2B digital marketing expertise can help you achieve two fundamental objectives:

  • Acquire new qualified leads and customers
  • Increase revenue from existing customers.

Get started with a Free Digital Health Check or contact one of our digital marketing experts for a customized solution that will deliver against your business goals.

Relevant Solutions

Explore our other digital marketing services and products that are relevant to your marketing objectives.

Ask An Expert

If you are not sure what solution fits your business needs, send your questions to one of our digital marketing experts.

Explore our vertical channels of leading websites including:


Leading digital brands that cover music, gaming, celebrities, and more. The properties include a wide range of key target demos such as Lainey Gossip, Empire Theatres, and Last.FM.


Canadians are looking online for information when considering the purchase of a vehicle. Our Automotive channel is a major online destination for automobile enthusiasts.

Retail and Shopping

Influence buying decisions with our exclusive network of Live Shoppers including properties such as Best Buy, Toys R Us and Walmart.


Target consumers as they're researching for recipes, restaurant reviews, tips and products to prepare everything from comfort food to gourmet dinners. Our brand properties include GourmetAds, 123recipes.com, and much more.


From entertaining and decorating, gardening and crafts, music and movies to fashion tips and gossip, Mediative's Lifestyle Channel covers it all with 86 properties!

Business and Technology

Premium content, advanced and beginner information, and a highly targeted and active audience available on brand properties including AppleInsider and Compare Cellular.

Home and
Real Estate

Our Home & Real Estate channel reaches more than 7.9 Million unique visitors each month who are actively buying, selling, renovating, building, moving, and renting houses and condos.

Health and Wellness

Health, wellness, diet and fitness are today's buzzwords. Our Health channel provides accurate, engaging and useful information for Canadians. Our brands include London Drugs, Lifescript and Walmart to name a few.

Men's Lifestyle

Engaging content covering topics that men care about including: fitness, sports, fashion, food and entertainment. Justin.tv, OfficePools.com, and AskMen.com are just a few of the properties Mediative has to offer.

Family and Parenting

Wife, mother, friend, chauffeur, sister, therapist, chef, best friend, doctor and teacher - Moms make the majority of buying decisions in the home. Our network of family targeted brands included Toys R Us, Babies R Us, Stardoll, What To Expect and more. 


People searching our network have a higher commitment to purchase than search engines users.
They're buyers, not browsers.

News and Information

Business, current events, finance, education, and environmental issues featured on properties such as Above The Law, Deal Breaker and Trend Hunter.