The Bessies is an annual TV commercial competition organized by the Television Bureau of Canada in conjunction with the Broadcast Executives Society. Entries are accepted from any individual or group engaged in creating or producing Canadian television commercials. This includes, though not by way of limitation, advertising agencies, production houses, television stations and advertisers. As French language commercials are honoured at La Féte de la Pub, they are not included in The Bessies. The competition is open to all television commercials created for a Canadian viewing audience, originated by an agency/production facility incorporated in Canada. To be eligible entries must have been telecast in the exact and complete format in which they were submitted.
Also, for the first time the awards will be accepting entries in craft film categories, including Animation and Best Use of Original Music. Film for TV and Digital Film categories will be judged and awarded separately.