Andreanne St-Pierre joins the Mediative team

Montreal, November 20, 2014—Mediative, one of Canada’s leading integrated advertising and digital marketing firms, welcomes Andreanne St-Pierre as Senior Manager, Interactive Media. She will report to the Vice-president, Marketing, and her responsibilities will include developing and implementing digital communications strategies to support Mediative’s various interactive platforms.

“With her extensive knowledge of interactive and social media, her dedication and her 360-degree vision, Andreanne St-Pierre is the perfect embodiment of the Mediative brand. As such, she’ll be able to raise the company’s profile with its various audiences,” said Darby Sieben, President of Mediative.

Over the course of her career, Ms. St-Pierre has gained solid experience in digital strategy with large world-class companies and internationally recognized marketing experts. Before joining Mediative, she held several positions on Cirque du Soleil’s marketing team, including Manager, content strategy and social media, where she worked on large-scale projects such as the launch of the show Michael Jackson ONE. She also worked as account manager at Sid Lee, where she took part in launching the taste tag strategy for the SAQ (Société des alcools du Québec).

“Mediative is a rapidly growing company that stands out for its innovative vision and its desire to work with leading experts. I’m proud to join this talented team, where I’ll definitely be able to put the skills I have developed to good use and, above all, acquire the tools I need to excel professionally,” said Ms. St-Pierre.

About Mediative
Mediative is one of North America’s largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world’s most respected brands. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers generate performance from their digital media buys. Mediative covers search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company is also a leader in consumer intention data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 120 employees across four offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages.

Adriano De Luca
Marketing Coordinator