News & Events

Montréal (Québec), October 16, 2012 – Two years after launch, Mediative, Canada’s digital marketing company, announces today the unveiling of a new and much anticipated website redesign at www.mediative.com.

MONTRÉAL, QUÉBEC--(Marketwire - Oct. 3, 2012) - Mediative, Canada's digital marketing company, enhances its location-based offering with the launch of a flexible mobile advertising network allowing for agile deliveries with multiple formats against RON, ROC, ROS ad buys. Through the reach of its deep and broad ad network, Mediative is able to provide flexible targeting opportunities: enabling advertisers to finally reach mobile consumers based on their intent to buy.

STOCKHOLM, SWEDEN and MONTRÉAL, QUÉBEC--(Marketwire - Sept. 26, 2012) -Tobii Technology, the global leader in eye tracking and gaze interaction, in partnership with Mediative, Canada's digital marketing company specializing, among other things, in market-leading digital performance analysis, today released the findings of a new eye-tracking study, revealing that, regardless of device, the leaderboard banner ad remains the most visible and effective way to reach consumers online. This first-of-its-kind study, comparing the consumption of online ads between a traditional PC and an iPad, provides marketers, web designers and media organizations with actionable insights into the rapidly emerging mobile media category.
 

MONTRÉAL, QUÉBEC-(Marketwire - July 17, 2012) - Mediative, Canada's digital marketing company, has signed an exclusive deal with Canada's premier publisher, Reader's Digest, to be their dedicated network partner in media sales. With the addition of ReadersDigest.ca, ReadersDigest.com, Selection.ca and TasteofHome.com, Meditive said the deal enhances its ability to offer advertisers access to premium inventory, unprecedented reach, and integrated online, mobile and print campaigns. The exclusive partnership will leverage Mediative's digital sales team, data capabilities and technology, and deep relationships with advertisers across Canada to expand the advertising reach of Reader's Digest.

MONTRÉAL, QUÉBEC-(Marketwire - June 18, 2012) - Mediative, a digital marketing company, compiled research that highlights how retail display advertising has the potential to drive significant online business to a particular brand or product, as well as have a positive influence on offline consumer purchase behaviour. Using Walmart.ca as a test environment, the study collected quantitative data that helps brands and digital advertisers enhance their exposure and better target consumers.

New partnership with PasseportSanté.net, Well.ca, and CuisinesAZ.com maximizes the Mediative Health and Food online media offering.

Though the Internet is a global entity, not all users are identical. Mediative, a Yellow Pages Group company, compiled research that clearly highlights how factors such as culture, age and particularly gender, affect online purchasing behaviour. Two client case studies are provided to showcase how these findings can help Marketers better target women and harness their purchasing power. Specifically, the case studies include a U by Kotex® with Walmart campaign and a Diaper Finder shopping tool program.

MONTRÉAL, QUÉBEC - (Oct. 26, 2011)- Mediative, one of North America's largest integrated advertising and digital marketing solutions companies, has undertaken the challenge of simplifying the growing complexity of digital marketing to a wide audience by producing a 15-minute animated video called This is Digital Marketing: From Ad Men to Math Men.

MONTRÉAL, QUÉBEC - Mediative, one of North America's largest integrated advertising and digital marketing companies, is please to announce that the business has been selected as the top company in Canada in two Performance Solution categories by TopSEOs. 

The independent authority on search vendors, TopSEOs evaluates and ranks the best vendors in the internet marketing community. By conducting an in-depth analysis of internal processes, campaign successes, client references, technology used to power services and the competitive landscape, TopSEOs creates a list of the top vendors in each category. Based on the qualifications and criteria, Mediative is proud to have been chosen as the top Enterprise SEO Services company as well as Integrated Search company. "We are thrilled with this recognition. The designation speaks volumes to the incredible results we have been able to achieve for our clients, the amazing and talented people at Mediative and our dedication to remaining at the forefront of understanding online user behavior and applying that knowledge to marketing strategies," said Bill Barnes, VP Business Development, Mediative.
“Mediative’s proven track record of success combined with their ambition to achieve and maintain top rankings for competitive keywords are just two of the reasons that they have earned coveted award of the #1 Best Enterprise SEO Company in Canada," said Jeev Trika, President of TopSEOs.

MONTRÉAL, QUÉBEC – Strengthening its position as Canada’s leading performance media and marketing solutions company, Yellow Pages Group (YPG) announced today the launch of Mediative — a digital advertising and marketing solutions provider for national agencies and advertisers.

UPTREND Media, Canada's leading independent online advertising representation firm, joins Mediative.

Ad Splash Media, leading retail media sales agency, joins Mediative.

Enquiro, leading search engine marketing and usability agency, joins Mediative.