News & Events

[[News & Events]]

Check out the latest news that is occurring within the digital marketing industry and how our team of experts is influencing new digital marketing research and trends.

Yellow Pages, Post Media, The Chronicle Herald and DHX Television Join CPAX, Demonstrating Continued Evolution of Programmatic Strategies

TORONTO, ONTARIO--(Marketwired - Feb. 19, 2015) - Canada's Premium Audience Exchange (CPAX), the programmatic exchange service operated by eleven of Canada's leading media companies of premium digital content including the CBC, Rogers Media and Shaw Media, today announced the addition of a number of major Canadian publishers including Post Media, Yellow Pages, The Chronicle Herald, and DHX Television bringing the total number of premium sites on the exchange to more than 100.

Mediative becomes exclusive representative for

Montreal, February 19, 2015—Mediative, one of Canada’s leading integrated advertising and digital marketing companies, is pleased to expand its display advertising network with the addition of a new publisher to its portfolio. Mediative is now the exclusive online media sales representative for, a division of AutoPath Technologies Inc.

Jon de la Mothe, a Digital Marketing Pioneer, Joins Mediative

Montreal (Quebec), November 3, 2014 - Mediative, one of Canada’s leading integrated advertising and digital marketing firms, is pleased to officially announce the appointment of Jon de la Mothe as Vice-President Platforms and Technology. Jon de la Mothe will focus on delivering operational efficiencies by managing the Tech Ops, Innovation, and IT teams. His team will also drive the evolution of The Meditative Performance Network. 

Mediative’s John S. Fanous named one of Marketing Magazine’s 30 UNDER 30

Montreal, October 8, 2014—Mediative, one of Canada’s leading integrated advertising and digital marketing firms, is pleased to announce that John S. Fanous, Vice-President, Central Region Sales & Shopper Marketing, has been selected by Marketing Magazine for its prestigious 30 UNDER 30, announced on October 7th. The list honours the 30 most outstanding marketing professionals under 30 in Canada.

Mediative Appoints Sarah Alvi as New Vice-President of Finance

Montréal (Québec), September 24, 2014 – Mediative, one of Canada’s leading integrated advertising and digital marketing companies, announced today the appointment of Sarah Alvi as Vice-President, Finance. In her new role, Sarah Alvi will be responsible for the financial integrity of Mediative, leading various activities including planning, budgeting, accounting and reporting. She will also be the company's Office Project Manager.

Recent Research from Mediative Provides New Ways for Businesses to use Google Results to Generate Website Traffic

MONTREAL, QUEBEC--(Marketwired - Sept. 10, 2014) - Mediative, one of Canada's leading integrated advertising and digital marketing companies, has released a new eye-tracking study detailing the new areas that attract the most user attention on Google's updated search engine results page (SERP). Researchers at Mediative, who originally conducted the Google Golden Triangle research in 2005, have identified how the scanning behaviour of search engine users has significantly changed in the past decade as a result of updates to Google's search engine results page (SERP), combined with the conditioning effects of new technology.

Frédérick Ranger appointed Vice-President, Marketing of Mediative

Montréal (Québec), August 28, 2014 – Mediative, the digital marketing and digital product incubator division of Yellow Pages, announced today the appointment of Frédérick Ranger as Vice-President, Marketing, leading the company’s integrated marketing plan.

Mediative Selected by Walmart Canada as Exclusive Provider of Marketing Solutions for

MONTRÉAL, QUÉBEC, June 19, 2014 - Mediative, a division of Yellow Pages Group, is now the exclusive provider of marketing solutions to brands advertising on, the flagship online store of Walmart Canada. With over 50 million page views each month, brands already marketing their products in Walmart stores can now engage shoppers visiting as they research products and make buying decisions online.

Mediative Joins DAAC’s Ad Choices Program

Mediative is pleased to announce that we are one of the pioneer firms in Canada to be part of the DAAC’s Ad Choices program, a self-regulatory program which aims to increase notice, transparency and choice to consumers when it comes to behavioural advertising online.

Yellow Pages Group Announces Appointment of New President of its Mediative Division

Montreal, Quebec, September 17, 2013 – Yellow Pages Group (YPG) announced today the appointment of Darby Sieben as President of Mediative, the digital marketing and digital product incubator division of YPG, effective immediately.

Mediative Places Offers Hyperlocal Marketing Options And Social Media Control

Mediative Places helps businesses connect with on-the-go consumers at the right time, at the right place.

Mediative And HEC Montréal launch a long-term study on the use of mobile devices

Montreal (Québec), June 18, 2013 – The use of mobile devices in Canada has surpassed all projections, transforming the way businesses communicate with consumers. To remain at the forefront of these changes, Mediative, in partnership with HEC Montréal, SAP, and Avatar EEG Solutions Inc, has launched a research program on the antecedents and consequences surrounding the use of mobile devices for companies looking to attract customers on these platforms. This program, which will gather data over the next three years, will allow the industry and academic institutions to conduct cutting-edge research to contribute to information systems and marketing theory. Furthermore, this study will help partner organizations optimize their techniques, methods, and strategies for mobile devices.

Mediative Announces New Redesigned Website

Montréal (Québec), October 16, 2012 – Two years after launch, Mediative, Canada’s digital marketing company, announces today the unveiling of a new and much anticipated website redesign at

Mediative Launches a Broad and Flexible Hyper-Local Mobile Advertising Network

MONTRÉAL, QUÉBEC--(Marketwire - Oct. 3, 2012) - Mediative, Canada's digital marketing company, enhances its location-based offering with the launch of a flexible mobile advertising network allowing for agile deliveries with multiple formats against RON, ROC, ROS ad buys. Through the reach of its deep and broad ad network, Mediative is able to provide flexible targeting opportunities: enabling advertisers to finally reach mobile consumers based on their intent to buy.

Mediative Releases Research Findings: How Online Retail Display Advertising Impacts Consumer Purchasing Behaviour (featuring

MONTRÉAL, QUÉBEC-(Marketwire - June 18, 2012) - Mediative, a digital marketing company, compiled research that highlights how retail display advertising has the potential to drive significant online business to a particular brand or product, as well as have a positive influence on offline consumer purchase behaviour. Using as a test environment, the study collected quantitative data that helps brands and digital advertisers enhance their exposure and better target consumers.

Mediative Signs Three New Publishers to its Display Advertising Network

New partnership with PasseportSanté.net,, and maximizes the Mediative Health and Food online media offering.

Mediative Releases Key Insights Into the Online Purchasing Power of Women

Though the Internet is a global entity, not all users are identical. Mediative, a Yellow Pages Group company, compiled research that clearly highlights how factors such as culture, age and particularly gender, affect online purchasing behaviour. Two client case studies are provided to showcase how these findings can help Marketers better target women and harness their purchasing power. Specifically, the case studies include a U by Kotex® with Walmart campaign and a Diaper Finder shopping tool program.

Mediative Simplifies Digital Marketing With the Launch of an Online Video

MONTRÉAL, QUÉBEC - (Oct. 26, 2011)- Mediative, one of North America's largest integrated advertising and digital marketing solutions companies, has undertaken the challenge of simplifying the growing complexity of digital marketing to a wide audience by producing a 15-minute animated video called This is Digital Marketing: From Ad Men to Math Men.

Mediative Ranks #1 in Canada for Search

MONTRÉAL, QUÉBEC - Mediative, one of North America's largest integrated advertising and digital marketing companies, is please to announce that the business has been selected as the top company in Canada in two Performance Solution categories by TopSEOs. 

The independent authority on search vendors, TopSEOs evaluates and ranks the best vendors in the internet marketing community. By conducting an in-depth analysis of internal processes, campaign successes, client references, technology used to power services and the competitive landscape, TopSEOs creates a list of the top vendors in each category. Based on the qualifications and criteria, Mediative is proud to have been chosen as the top Enterprise SEO Services company as well as Integrated Search company. "We are thrilled with this recognition. The designation speaks volumes to the incredible results we have been able to achieve for our clients, the amazing and talented people at Mediative and our dedication to remaining at the forefront of understanding online user behavior and applying that knowledge to marketing strategies," said Bill Barnes, VP Business Development, Mediative.
“Mediative’s proven track record of success combined with their ambition to achieve and maintain top rankings for competitive keywords are just two of the reasons that they have earned coveted award of the #1 Best Enterprise SEO Company in Canada," said Jeev Trika, President of TopSEOs.

Yellow Pages Group Launches Mediative: New Digital Marketing Company Will Deliver Unique Solutions to National Advertisers

MONTRÉAL, QUÉBEC – Strengthening its position as Canada’s leading performance media and marketing solutions company, Yellow Pages Group (YPG) announced today the launch of Mediative — a digital advertising and marketing solutions provider for national agencies and advertisers.

UPTREND Media joins Mediative.

UPTREND Media, Canada's leading independent online advertising representation firm, joins Mediative.

Ad Splash Media joins Mediative

Ad Splash Media, leading retail media sales agency, joins Mediative.

Enquiro joins Mediative.

Enquiro, leading search engine marketing and usability agency, joins Mediative.

Mediative enters into a license agreement for exclusive Canadian rights to Acquisio’s flagship platform for corporate clients.

Acquisio is the leading end-to-end Performance Media Platform specifically designed to help agencies buy, track, manage, optimize and report on media and campaigns across all major search, social and display networks. Acquisio consolidates all cross-channel data in one platform for better management and more powerful reporting. With Acquisio, agencies can save time, improve campaign ROI, and increase profitability.

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