Leadership Team

[[Leadership Team]]

Leadership is all about doing, not bragging. So you won’t hear the team at Mediative refer to each other as “gurus”. For example, our VP of Products and Marketing, will never step into an elevator and greet our Mediative President, by saying, “Good morning, guru.” No, he’ll say, “Hey, buddy!” and then the two of them will ride that elevator to our head office in Montreal, where they will do what they and the entire Mediative leadership do best: produce results for our customers.

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Darby Sieben

Darby Sieben joined Yellow Pages Group (YPG) in 2006 and was appointed President of its Mediative division in 2013.

Christopher Law
Chief Revenue Officer (CRO)

Christopher Law joined the Mediative team in 2010, bringing to the table more than 20 years of experience in sales including 10-plus years in sales management.

Victoria Hart
VP - National Sales

Victoria Hart joined Mediative in 2010 as VP of National Sales. With more than 25 years of sales and sales management experience, she is a strong team leader and key player.

Garrett Dunne
VP - Performance Services

Garrett Dunne is a senior online marketing and product development executive with more than ten years experience developing and delivering web channels and programs.

Catherine Beauchemin
Vice-President, Finance

Catherine Beauchemin joined Mediative as Vice President of Finance to oversee financial reporting and planning.

Chris Pinkerton
Sales Director, US & Western Canada

Chris leads the US & Western account teams at Mediative, where he is responsible for maintaining and growing our Media and Services business.

John S. Fanous
Vice President: Central Region Sales & Shopper Marketing

John currently leads the Central Region sales team, based in Toronto, where he has defined the national sales strategy around the company’s key solution pillars.