Apr 29th 2013

The purpose of this research was to discover how people interact with a mobile device to conduct a local search for a product or service, and how influential social media is in their decisions.

Mar 26th 2013

Discover the critical role location-based marketing plays in digital strategy.

Mar 15th 2013

Businesses looking to top the results in Facebook Graph Search need to focus on upping their “Likes”, “Check-ins” and exert a greater control over their business information in Facebook.

Feb 3rd 2013

This paper aims to describe the various aspects and best practices of online display advertising to better understand the real value of this type of promotion, and to improve its performance, both in terms of branding and response rates.

Dec 29th 2012

Quick wins to get more traffic to your website and capture more online customers.

Dec 28th 2012

Part 2 of our Google Places research focuses on the iPhone mobile app; we identify how users interact and what it means for businesses and local search.

Dec 23rd 2012

B2B company in the US increases conversion rate by 74% and reduces cost per conversion by 50% through remarketing strategy.

Dec 21st 2012

For this enterprise level client, the first year of working with Mediative was a critical year of laying the foundation for future success. Mediative was able to take what was learned in 2011 and apply to the strategy for 2012.

Dec 21st 2012

Effective paid search campaigns are about understanding how to zero in on customer intent and directly increase conversion goals, which Mediative achieved for this client through an extensive keyword expansion.

Dec 21st 2012

Due to the past successes achieved with paid search, this client opened up budget to double the total account monthly ad spend. The question was, how could this additional budget be best spent to improve and maximize traffic, conversions and ROAS?

Nov 19th 2012

Walmart partnered with Mediative to generate an interactive online experience that would engage, educate and drive sales for Walmart Canada both online and in stores.

Oct 29th 2012

After realizing the potential of location based marketing, Mediative and its client, a well-known global retailer, set out to implement a hyperlocal marketing strategy that would target potential customers on mobile devices.

Oct 18th 2012

Learn how to develop a mobile e-commerce strategy that will optimize your content for mobile and boost sales. In this 60-minute thought-provoking webinar, we’ll show you how to optimize the mobile shopping experience end to end, and ultimately how to get the sale.

Oct 3rd 2012

The importance of relevancy and solving the consumers' problems when they are in different environments. Plus best practices on developing mobile display ads.

Oct 1st 2012

Watch this video to get a clearer picture of where digital marketing stands today.

Sep 29th 2012

Using Tobii eye tracking technology we gained insight into display ad effectiveness on a PC vs. an iPad to help marketers get the most from their digital media strategy.

Sep 14th 2012

Over 50 Quick Wins for holiday campaign success. Plus 3 steps to create your own digital media campaign plan.

Sep 5th 2012

Answers to 5 key questions every marketer struggles with when launching online marketing programs. Learn how to focus on areas that give immediate return on investment.

Aug 28th 2012

Boost your holiday sales with a 4-month digital media plan. Learn how to strategize and structure your display ad campaign and deliver at optimized ad spend.

Jul 6th 2012

Quick tips to get started on better tracking of online campaign performance.

Jun 8th 2012

With a collective goal to close out 2011 with significant results, Mediative and a worldwide gaming brand, set out to implement a retail-focused digital media strategy.

Jun 1st 2012

Using Walmart.ca as a test environment, we wanted to measure how display advertising influences buying and brand decisions made by shoppers at point of purchase. 

Jun 1st 2012

Quick tips on writing SEO-friendly content.

May 25th 2012

In this eBook we will describe the local marketing landscape in Canada and the potential opportunity for consumer marketers to enhance their digital strategy.

Apr 18th 2012

This study determines the effectiveness of PPC advertising in driving brand awareness and the value to manufacturers who advertise with big brand distributors.

Apr 15th 2012

Over 60 cheats sheets with quick, actionable hints and tips on improving PPC and SEO, website usability, display advertising, mobile marketing, social and more!

Mar 23rd 2012

This whitepaper attempts to demystify the process that businesses and individuals go through when deciding to make a complex purchase.

Mar 3rd 2012

Download the self-assessment checklist for 30 questions and helpful tips to improve your website user experience and convert more visitors into customers.

Mar 1st 2012

Proving the case for SEO was a success factor in the constant growth of traffic to this customer's website. 50% more traffic and 32% YOY revenue growth resulted.

Mar 1st 2012

Find out how Mediative and its client, a Canadian telecommunications company, reduced the cost per acquisition 7x, and increased conversion rate 16x.

Feb 28th 2012

Dina Hilal, VP of Prod­uct at Blue Kai, and Media­tive, take you through the process of get­ting started with audi­ence tar­get­ing and data advertising.

Feb 8th 2012

This study shows that factors such as culture, age and particularly gender affect online purchasing behaviour: what was once assumed about women is rapidly shifting. 

Dec 5th 2011

This study provides marketer's with intelligence on mobile as an advertising medium in Canada, it's strengths and weaknesses, opportunities and obstacles.

Oct 10th 2011

We looked at the importance of social signals, thumbnail images, and what happens when a listing offers more clickable assets. Make the most out of Google Places.

Jul 18th 2011

Quick tips on doing keyword research to create a solid SEO strategy.

Jul 9th 2011

This industrial supply leader needed to make their website a better revenue generation tool. Working with a limited budget, PPC strategy drove results beyond expectation.

Jul 9th 2011

Viewpoint Construction Software developed a PPC strategy that is dominating search page real estate and delivering bottom line results in a very niche B2B market.

Jul 9th 2011

Integrating seo strategy with website design planning results in tremendous organic traffic increases to this Mediative client.

Jul 9th 2011

Mediative consulted through the four areas of a website redesign to mitigate any traffic loss while maximizing SEO opportunities on technical and strategic levels.

Jul 9th 2011

By implementing navigational quick wins to the website, this leading healthcare manufacturing company increased purchase intent conversions by 22%.

Jul 1st 2011

Cheat sheet of top SEO do's and don't's you must consider when going through a website redesign.

Jul 1st 2011

Most common SEO mistakes made by marketers and SEO professionals.

May 9th 2011

A mature account on a limited PPC budget and almost flat growth in the past, the client needed help to achieve their online goals.

Oct 26th 2010

Through Mediative's lead management optimization solution, Acquisio generates more qualified prospects and new sales opportunities.

Oct 9th 2010

Western Dental wanted to try paid search to increase traffic to its website and get new customers to make an appointment. A year later, appointments increased x5...

Sep 9th 2010

For 17 days the eyes of the world were going to be on British Columbia, Canada …intensely. How could that be leveraged through search? 

Aug 18th 2010

We explore how to build a portfolio of web assets that persuade both buyers and doers, easing the information transition between them.

Aug 17th 2010

We introduce research that suggests very interesting differences in behaviour between digital users under the age of 30 and those over the age of 30.

Aug 14th 2010

Download a complete PDF copy of The BuyerSphere Project: How Business Buys From Business in a Digital Marketplace. Yours for free ($29 value).

Aug 1st 2010

Marketo scaled their PPC campaign threefold while simultaneously improving the quality and lowering cost per prospect via prospect acquisition analysis.

Jul 3rd 2010

This paper covers best practices for online and offline integration. We show how marketing and sales can use the right assets at the right time for effective persuasion.

Jun 24th 2010

This paper presents a mapping process for B2B marketers to gain the necessary external perspective on their products.

Jun 17th 2010

The third paper of the BuyerSphere series explores how companies can support the process of persuasion, building trust and eliminating risk online. 

May 22nd 2010

A review of current research on digital native and digital immigrant online behaviour. Published  with the help of Google, Business.com, Marketo, Demandbase & Covario.

Feb 9th 2010

With the US economy still reeling from the recession, YOY online sales had decreased in 2009. The critical goal was to increase CTR to drive conversions and revenue. 

Jul 9th 2009

It's challenging to maximize exposure and traffic on a limited budget. The problem was compounded by the fact that regional divisions were not working together globally.

Jul 9th 2009

Find out how VanillaSoft, a sales software solution company, was able to increase sales leads by 115% in just 4 months.

Jul 9th 2009

YouSendIt's PPC campaign was bringing in minimal leads at a very high cost. Restructuring the keyword segmentation by user intent changed this significantly.

Jul 1st 2009

Speakers’ Spotlight wanted to make sure when people searched for names of speakers they represented, their website would be prominent in search results.

May 9th 2009

By improving the landing page content and layout using A/B testing, whitepaper conversion rate increased by 88%.

Apr 9th 2009

Conversion path optimization best practices were implemented to PPC landing pages resulting in more quality leads and a conversion rate increase of 246%.

Mar 3rd 2009

Find out how Marketo was able to increase volume of sales prospects and more effectively manage their PPC strategy within a limited media investment.

Feb 3rd 2009

Previously the website function had very little emphasis placed on conversion goals. Competitive keyword analysis was the key to growth in traffic.