Mediative is now the exclusive provider of marketing solutions for walmart.ca
An Introduction to Hyperlocal Mobile Display Advertising
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Who is Mediative ?
Knowledgeable
Dynamic
Consultative
Mediative is a digital marketing company providing performance services and access to media platforms. Organizations who want to significantly enhance their digital presence and influence buyers turn to us to help generate revenue by quickly moving their target from awareness to purchase.
Digital Media
Mediative is one of Canada's largest digital media advertising companies, offering extensive display, mobile and other location based marketing solutions.
Performance Services
Mediative judges performance of a digital marketing strategy on growth of online sales and leads - not just increased traffic.
Solutions by Business
See all solutionsI'm an Ad Agency
I would like to extend my clients' audience reach and access to intent related buyers through Mediative's ad network capabilities.
See Ad Agency SolutionsI'm an Advertiser
I would like to connect with more potential customers interested specifically in my products and/or services.
See Advertiser SolutionsI’m a Retailer
I would like to maximize the number of users who are ready to buy and expand product margins.
See Retailer SolutionsI'm a Publisher
I would like to maximize advertising revenue from my website by marketing inventory through customized media campaigns.
See Publisher SolutionsI'm a CMR
I would like to sell advertising programs to my national clients that include location based media solutions of publishers within Mediative and Yellow Page Group.
See CMR SolutionsI’m a B2B Marketer
I would like to connect with potential businesses that can benefit from my products and/or services.
See B2B Marketer SolutionsKnowledge and Research
Oct 17th 2014
Using hyperlocal mobile display to build solid digital presence and capture market share.
Oct 1st 2014
Increasing conversions while reducing cost per conversion with PPC for a well-known cleaning service.
Sep 30th 2014
Using hyperlocal mobile campaigns to target a qualified audience and drive traffic in a restaurant.
Sep 29th 2014
Generating engagement with video ads by targeting custom audiences using data.
Sep 5th 2014
Increasing display advertising campaign performance and ROI by tracking post-view conversions.
Sep 2nd 2014
Eye-tracking research studying where searchers look and click the most on Google's results pages.
Aug 14th 2014
Increasing conversions from display advertising while reducing the CPA for a unique watch manufacturer and retailer.
Apr 15th 2014
Using YellowPages.ca data in a display advertising campaign enabled Mediative to generate a high number of conversions for a well-known automotive company.
Apr 2nd 2014
Increase in-store traffic via local search
Nov 19th 2013
Inspiring Walmart grocery consumers, and increasing brand awareness and affinity of the Mondelez brand within the Walmart.ca online retail environment.
Oct 18th 2013
This eBook covers the two core pillars of mobile marketing - Search Engine Optimization (SEO) and User Experience (UX).
Sep 23rd 2013
Our Retail and Shopper Marketing network allows advertisers to reach consumers who have been pre-screened with the intent to buy.
Sep 23rd 2013
Our research labs are state-of-the-art market research and user experience testing facilities.
Sep 19th 2013
How do consumers use their mobile devices within and around local business locations?
Sep 19th 2013
What is hyperlocal mobile advertising? Tips and insights into running mobile campaigns that target people when they are most likely to make a purchase.
Sep 17th 2013
Honing the paid search strategy for a global insurance company from state-level down to city-level for better targeting.
Aug 13th 2013
The second part in Mediative’s research showcasing how people perform local searches on mobile devices. These are the results from street level intercepts.
Jul 30th 2013
Find out how Mediative delivered CTRs that were over 3x higher than the industry standard.
Jul 23rd 2013
One of our telecom advertisers was having challenges driving qualified leads to their site. What they needed was more clicks for a smaller amount of impressions.
Jul 23rd 2013
The challenge facing Mediative was how would we pinpoint people who were in the market for new housing within a relatively small community.
Jun 21st 2013
In order to target the Canadian business community, we decided to target all Canadian smartphone users within business districts, during business hours.
Jun 21st 2013
Our client was a direct response-driven organization – all advertising expenditures needed to be directly tied to revenue.
Jun 13th 2013
Reporting on desktop and mobile search trends across Canada from Yellow Pages Group - including data on popular search categories across provinces.
Apr 29th 2013
Research showcasing how people perform local searches on mobile devices, what they search for, and how influential social media is in their decisions.
Mar 26th 2013
Discover the critical role location-based marketing plays in digital strategy. This eBook provides tips for running a successsful location-based marketing campaign.
Mar 15th 2013
Examining how businesses can increase their presence on Facebook Graph Search by boosting their Likes, Check-ins, and Recommendations.
Mar 4th 2013
A vending equipment company optimized their landing page, which helped double the conversions from their PPC campaign.
Feb 3rd 2013
Reporting on best practices of online display advertising to better understand its value and to optimize its performance.
Dec 29th 2012
Quick wins to get more traffic to your website and capture more online customers.
Dec 28th 2012
Part 2 of our Google Places research focuses on the iPhone mobile app; we identify how users interact and what it means for businesses and local search.
Dec 23rd 2012
B2B company in the US increases conversion rate by 74% and reduces cost per conversion by 50% through remarketing strategy.
Dec 21st 2012
For this enterprise level client, Mediative implemented a paid search campaign that increased their competitiveness and geographic exposure.
Dec 21st 2012
To deliver results for paid search, Mediative performed an extensive keyword expansion to increase conversion goals and zero in on customer intent.
Dec 21st 2012
Due to the past successes achieved with paid search, Mediative's client increased its budget to improve and maximize traffic and conversions.
Nov 19th 2012
Walmart partnered with Mediative to generate an interactive experience that would engage, educate and drive sales for Walmart Canada both online and in stores.
Oct 29th 2012
Realizing the potential of location based marketing, a well-known retailer implemented a hyperlocal marketing strategy to target mobile consumers.
Oct 18th 2012
Learn how to develop a mobile e-commerce strategy that will optimize your content for mobile and boost sales. In this 60-minute thought-provoking webinar, we’ll show you how to optimize the mobile shopping experience end to end, and ultimately how to get the sale.
Oct 3rd 2012
The importance of relevancy and solving the consumers' problems when they are in different environments. Plus best practices on developing mobile display ads.
Oct 1st 2012
Watch this video to get a clearer picture of where digital marketing stands today.
Sep 29th 2012
Using Tobii eye tracking technology we gained insight into display ad effectiveness on a PC vs. an iPad to help marketers get the most from their digital media strategy.
Sep 14th 2012
Over 50 Quick Wins for developing a successful holiday campaign. Plus 3 steps to create your own digital media campaign plan.
Sep 5th 2012
Answers to 5 key questions every marketer struggles with when launching online marketing programs. Learn how to focus on areas that give immediate return on investment.
Aug 28th 2012
Boost your holiday sales with a 4-month digital media plan. Learn how to strategize and structure your display ad campaign and deliver at optimized ad spend.
Jun 8th 2012
With a collective goal to close out 2011 with significant results, Mediative and a worldwide gaming brand, set out to implement a retail-focused digital media strategy.
Jun 1st 2012
Using Walmart.ca as a test environment, we wanted to measure how display advertising influences buying and brand decisions made by shoppers at point of purchase.
Jun 1st 2012
Quick tips on writing SEO-friendly content.
May 25th 2012
In this eBook we will describe the local marketing landscape in Canada and the potential opportunity for consumer marketers to enhance their digital strategy.
Apr 18th 2012
This study determines the effectiveness of PPC advertising in driving brand awareness and the value to manufacturers who advertise with big brand distributors.
Apr 15th 2012
Over 60 cheats sheets with quick, actionable hints and tips on improving PPC and SEO, website usability, display advertising, mobile marketing, social and more!
Mar 23rd 2012
This whitepaper attempts to demystify the process that businesses and individuals go through when deciding to make a complex purchase.
Mar 3rd 2012
Download the self-assessment checklist for 30 questions and helpful tips to improve your website user experience and convert more visitors into customers.
Mar 1st 2012
Proving the case for SEO was a success factor in the constant growth of traffic to this customer's website. 50% more traffic and 32% YOY revenue growth resulted.
Mar 1st 2012
Find out how Mediative and its client, a Canadian telecommunications company, reduced the cost per acquisition 7x, and increased conversion rate 16x.
Feb 28th 2012
Dina Hilal, VP of Product at Blue Kai, and Mediative, take you through the process of getting started with audience targeting and data advertising.
Feb 8th 2012
This study shows that factors such as culture, age and particularly gender affect online purchasing behaviour: what was once assumed about women is rapidly shifting.
Dec 5th 2011
This study provides marketer's with intelligence on mobile as an advertising medium in Canada, it's strengths and weaknesses, opportunities and obstacles.
Oct 10th 2011
We looked at the importance of social signals, thumbnail images, and what happens when a listing offers more clickable assets. Make the most out of Google Places.
Jul 18th 2011
Quick tips on doing keyword research to create a solid SEO strategy.
Jul 9th 2011
Integrating seo strategy with website design planning results in tremendous organic traffic increases to this Mediative client.
Jul 9th 2011
By implementing navigational quick wins to the website, this leading healthcare manufacturing company increased purchase intent conversions by 74%.
Jul 1st 2011
Cheat sheet of top SEO do's and don't's you must consider when going through a website redesign.
Jul 1st 2011
Most common SEO mistakes made by marketers and SEO professionals.
Oct 26th 2010
Through Mediative's lead management optimization solution, Acquisio generates more qualified prospects and new sales opportunities.
Aug 18th 2010
We explore how to build a portfolio of web assets that persuade both buyers and doers, easing the information transition between them.
Aug 17th 2010
We introduce research that suggests very interesting differences in behaviour between digital users under the age of 30 and those over the age of 30.
Aug 14th 2010
Download a complete PDF copy of The BuyerSphere Project: How Business Buys From Business in a Digital Marketplace. Yours for free ($29 value).
Jul 3rd 2010
This paper covers best practices for online and offline integration. We show how marketing and sales can use the right assets at the right time for effective persuasion.
Jun 24th 2010
This paper presents a mapping process for B2B marketers to gain the necessary external perspective on their products.
Jun 17th 2010
The third paper of the BuyerSphere series explores how companies can support the process of persuasion, building trust and eliminating risk online.
May 22nd 2010
A review of current research on digital native and digital immigrant online behaviour. Published with the help of Google, Business.com, Marketo, Demandbase & Covario.